I've read a lot of anecdotal reports from people who swear by purple up and also Randys (negative) opinion of it, and I was wondering if it might do something else apart from add calcium carbonate. I wondered if since its very fine aragonite it might attract organics as it tries to grow larger calcium carbonate crystals once it hits the supersaturated tank water (since organics have been shown to stick to and poison calcium carbonate precipitation crystals in seawater) and build a coating of organics and hold them while it settles perhaps, for instance. Or is it compete snake oil and those who swear by it are just victims of placebo? Any experiences / science?