It does suck. Will be interesting to see how it plays out. Dating myself here but back in the early 2000's there was place called That Fish Place that was the BRS of it's day. It did what BRS is doing but eventually went belly up. No business smarts/sense to make it work. While Ryan and Randy might know reefs, they don't strike me as the sharpest knives in the drawer on how to run a large, multi-dimensional biz. Maybe that's where the VC firm will step in. Time will tell.