Easy Masstick - We've Got Details and Photos!

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We're just a few weeks away from the US launch of EasyReefs Easy Masstick! ;Woot

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New Ready-to-Use Easy Masstick—No Prep Required!
You’ve probably heard of Masstick. It’s the innovative fish food from EasyReefs that you can stick on any surface of your aquarium—to your glass or rocks, for example—so fish can naturally graze on it. Hobbyists choose Masstick because it’s all-natural balanced nutrition and finicky fish love it. The only issue is it requires preparation before use. Now all that’s changed with the release of Easy Masstick! It’s everything you love about the original Masstick but now in a ready-to-use formulation that requires zero preparation.



Easy Masstick At-A-Glance
  • The only food you can stick to glass, rocks, or coral skeletons so fish can naturally graze on it.
  • A complete and balanced food for omnivores. You don’t have to feed other foods to supplement a diet of Easy Masstick.
  • Great for finicky eaters like Angels and Butterflyfish.
  • LPS corals and azooxanthellate corals love Easy Masstick! Inverts do, too!
  • Everything in Easy Masstick is from the ocean. There are no ingredients from freshwater or on land.
  • 100% all-natural ingredients. There is nothing artificial inside. There are zero preservatives or attractants.
  • You can mix it with vitamins and medications. It can be an invaluable tool for the oral treatment of sick or debilitated fish.


How Does Easy Masstick Work?
It’s easy! Just open up the jar, remove however much you’d like to feed, then knead it between your fingers. Next, stick it to your aquarium glass or rocks—wherever you like! Any surface will do. We actually recommend sticking it to several spots in your tank so that all your fish, even the less aggressive ones, can have access to the food. And that’s it! Sit back and watch your fish peck at it just like they would in nature. It’s a real treat to see your fish feeding just like they do in the ocean. Another plus is that Easy Masstick stays “stuck” for hours. Fish can come and go as they please to eat as much, or as little, as they desire. This ad libitum approach to feeding is unique to the Masstick line and allows the food to be rationed for hours rather than gobbled up in a few seconds.



All-Natural Ingredients From the Sea
Everything in Easy Masstick is of marine origin. There aren’t any artificial ingredients, preservatives, or attractants. Nothing has been synthesized in a laboratory. With Easy Masstick, you’re getting a truly diverse blend of natural and balanced nutrition that was created specifically for omnivorous fish and marine invertebrates to thrive.

Easy Masstick Ingredients and Nutritional Benefits:
  • Easy Masstick consists mainly of shrimp (Palaemonetes varians) that are harvested from the Veta La Palma aquaculture facility in southern Spain. They are immediately freeze-dried to maintain the nutritional value.
  • Since Easy Masstick is mainly comprised of freeze-dried zooplankton and does not contain any fish skeletons, it is very low in phosphate relative to its protein content.
  • Freeze-dried microalgae and macroalgae are added to the Easy Masstick food blend to satisfy the nutritional needs of a wider variety of marine fish.
  • Easy Masstick provides an essential source of proteins, lipids rich in fatty acids (EPA, ARA, and DHA), vitamins, and carbohydrates. All are from natural sources of marine origin.
  • Easy Masstick does not contain animal or vegetable compounds from land origin. It does not contain any ingredients that originated in freshwater. There are zero artificial preservatives.


You Can Mix it With Other Foods, Vitamins, and Medications
One of the characteristics hobbyists loved about the original Masstick was that it could be mixed with other products. The new Easy Masstick formula is no different! You can blend it with mollusks, crustaceans, fish eggs, artemia, mysids, copepods, and rotifers. In addition to mixing with other foods, you can fortify the nutritional value of Easy Masstick by adding liquid vitamin supplements. Need to treat a sick fish? Add the prescribed dosage of oral medication to Easy Masstick to ensure it is consumed and digested properly by the fish you need to treat.



Masstick is Well-Known to Satisfy Finicky Eaters
Another reason hobbyists love the original Masstick is that picky eaters are drawn to it. Thousands of hobbyists around the world rely on it to feed fish that are known to be fussy eaters. Thankfully, the new Easy Masstick has that same great quality! Your Angel Fish, Butterfly Fish, Tangs, Wrasses, and other omnivores will devour Easy Masstick. You can stick Easy Masstick wherever your fish are so they are guaranteed to see it, making it one of the most user-friendly foods around. Another cool benefit is that, as your more aggressive fish feed, smaller bits fall away to where other residents of the reef can consume it.



How to Feed Easy Masstick to Your Fish
Take a portion of Easy Masstick out of the jar and stick it on a rock, a branched coral skeleton, or the aquarium glass (preferably in the lower third), or elsewhere depending on the feeding habits of the fish in the tank.

Nutrition and Ingredient Breakdown

Ingredients:

  • Palaemonetes varians
  • Microalgae
  • Macroalgae
  • Mineral Salt
  • Glycerol
Nutritional Profile:

  • Protein: 29.85%
  • Fat: 3.3%
  • Fiber: 2.1%
  • Ash: 15.47%
  • Moisture: 29.35%
Easy Masstick Frequently Asked Questions

Should I vary my fish’s diet with other products?
It is not necessary. The natural origin and freeze-drying of the ingredients in Easy Masstick guarantee an optimal nutritional profile for marine animals. Freeze-drying preserves the vitamins, nutrients and essential bioactive compounds that are present in live food.

How much Easy Masstick should I give my fish daily?
The amount varies depending on species, size, age, behavior, etc. A proper amount would be approximately 1-2% of the animal’s weight with respect to its size and age. We generally recommend placing Easy Masstick in several areas of the aquarium and observe if it is consumed in the following 30 minutes. You can increase or decrease the amount depending on the amount consumed.

Can Easy Masstick be used to feed corals?
Yes, for both LPS corals and azooxanthellate corals. You can provide small portions as food for corals like Cinaryna, Caulastrea, Tubastrea, Dendrophylia, etc., or you can mix it with aquarium water to create a “soup” and spread it on azooxanthellate corals with small polyps like Menella, Guaiagorgia, Minabea, etc.


 

saf1

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Thanks. Looks promising and I know a lot of people are going to be thrilled this is out.

I understand the protein, fat, fiber, and moisture. I do not understand the ash bit though. If that is a filler or something to make the "masstick" layer isn't there something else that is maybe more beneficial or am I looking at it the wrong way (which probably is the issue :) ).


  • Protein: 29.85%
  • Fat: 3.3%
  • Fiber: 2.1%
  • Ash: 15.47%
  • Moisture: 29.35%
 
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Jeff@CoralVue

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Thanks. Looks promising and I know a lot of people are going to be thrilled this is out.

I understand the protein, fat, fiber, and moisture. I do not understand the ash bit though. If that is a filler or something to make the "masstick" layer isn't there something else that is maybe more beneficial or am I looking at it the wrong way (which probably is the issue :) ).


  • Protein: 29.85%
  • Fat: 3.3%
  • Fiber: 2.1%
  • Ash: 15.47%
  • Moisture: 29.35%
I've asked EasyReefs to jump on to answer your question. I performed a quick Google search and came across this explanation (not from EasyReefs, mind you), which I imagine is on the right track: "The percentage of ash presented on the label represents the mineral matter of the feed, which normally contains minerals such as calcium, phosphorus, potassium, and magnesium." EasyReefs is headquartered in Spain, so I imagine we won't hear back until tonight. Thank you for your question and for your patience while we wait for facts rather than my Internet sleuthing. ;Shamefullyembarrased
 

Abhishek

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I was fortunate enough to test one of the sample packs that @CoralVue sent me and it was amazing !!! Am already a big fan of masstick but not having to mix my own takes me one step off my laziness .

My fishes had one clue it was a pre mixed one and devoured it as usual .

Best part is - when you mix masstick sometimes you might not get the ratio of powder to water making it disintegrate in water column faster. This surely does avoid that and am grateful to Coralvue for carrying it .

Just in case anyone is skeptical here’s proof to my bonded copperband enjoying masstick with my tangs

 
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Jeff@CoralVue

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I was fortunate enough to test one of the sample packs that @CoralVue sent me and it was amazing !!! Am already a big fan of masstick but not having to mix my own takes me one step off my laziness .

My fishes had one clue it was a pre mixed one and devoured it as usual .

Best part is - when you mix masstick sometimes you might not get the ratio of powder to water making it disintegrate in water column faster. This surely does avoid that and am grateful to Coralvue for carrying it .

Just in case anyone is skeptical here’s proof to my bonded copperband enjoying masstick with my tangs

Dude, you're awesome! Thank you so much for sharing your experience and that video! Do you mind if I share it on our Facebook page?
 

saf1

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I've asked EasyReefs to jump on to answer your question. I performed a quick Google search and came across this explanation (not from EasyReefs, mind you), which I imagine is on the right track: "The percentage of ash presented on the label represents the mineral matter of the feed, which normally contains minerals such as calcium, phosphorus, potassium, and magnesium." EasyReefs is headquartered in Spain, so I imagine we won't hear back until tonight. Thank you for your question and for your patience while we wait for facts rather than my Internet sleuthing. ;Shamefullyembarrased
Thanks. It really is more out of curiosity and ignorance on my part.

Side note I also forgot to mention in my post that I really dig the can the food comes in. Probably silly I know but it really is eye catching. I really like it. All around 10 out of 10 and I've not even used it. Please pass along if you feel it is worth it to your production/marketing team. They did a good job.
 
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Jeff@CoralVue

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Thanks. It really is more out of curiosity and ignorance on my part.

Side note I also forgot to mention in my post that I really dig the can the food comes in. Probably silly I know but it really is eye catching. I really like it. All around 10 out of 10 and I've not even used it. Please pass along if you feel it is worth it to your production/marketing team. They did a good job.
We can't take any credit on this one, that's all EasyReefs! But I'll bask in your praise nonetheless! lol
 

saf1

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We can't take any credit on this one, that's all EasyReefs! But I'll bask in your praise nonetheless! lol
Have to excuse me on this one :) I got caught up in the announcement assuming it is all you guys :D You still get golden bombs of light and love for sending off the question for me and doing the hobby a great service.
 

Abhishek

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Dude, you're awesome! Thank you so much for sharing your experience and that video! Do you mind if I share it on our Facebook page?
Absolutely !!! I would be more than happy when others buy the food and it keeps their fishes happy !
 
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Jeff@CoralVue

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Thanks. Looks promising and I know a lot of people are going to be thrilled this is out.

I understand the protein, fat, fiber, and moisture. I do not understand the ash bit though. If that is a filler or something to make the "masstick" layer isn't there something else that is maybe more beneficial or am I looking at it the wrong way (which probably is the issue :) ).


  • Protein: 29.85%
  • Fat: 3.3%
  • Fiber: 2.1%
  • Ash: 15.47%
  • Moisture: 29.35%
I heard back from what Luis at EasyReefs and he told me I actually answered your question correctly! "It is the minerals that remain after the incineration of the products."
 
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Jeff@CoralVue

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I'm looking forward to trying this!

The prep kept me away from the powdered version. I feed prepared in the mornings and have enough to do getting two kids to school and myself to work.
I feel you! My feeding habits for my tank changed after my second was born. The fish get a lot more pellets than they used to.
 
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Jeff@CoralVue

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Does this require refrigeration? Not a big deal if it does, just curious being that it isn’t a dry food.
No refrigeration required! It has a shelf life of 2 years after it is opened.
 
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Jeff@CoralVue

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Hi Jeff,

I have been interested in masstick as a feeding solution but the prep for when I am away has been keeping me from committing.

What will the MSRP pricing be for the product? Thanks!

Gabe
Awesome! I think EasyReefs solved the biggest hurdle hobbyists had in order to try Masstick with Easy Masstick. The MAP price will be $17.99.
 

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