Opening my own local fish store has always been my dream. Working in this industry for the past 10 years doing what I love, working with great people, and getting a guaranteed steady pay check really kept me from pulling the trigger on this dream. However, after witnessing all of the fast changes in our industry (like the Hawaiian Fish Ban, Fiji Coral Closure, Indo Coral Ban, and other events) they forced me to reevaluate where my future would be most secure. So, I began to make plans that led me to where I am today. It has been a big change and I know it is still a great risk, but with hard work and the ability to control my own destiny, I am up for the challenge. I am so excited to finally be opened for business, and I hope to exceed all of your expectations. The Company Corals.com has been designed in every way to best serve you, the hobbyist. Our mission is to provide you the healthiest possible corals, delivered to your door, at a fair price. Coral Conditioning We hold all of the items in our care 30 to 90 days before offering them for sale, exclusively, on our website. We monitor them very closely to make sure they are in good health, we work to get them as colorful as possible, and we feed them often. We study what lighting, flow, and placement is best for them. Then, when we list them for sale, we share this info with you. Doing this costs us significantly more money, but it gives our buyers the best possible item and the highest chance at success. All WYSIWYG Offerings Every coral we offer is always What You See Is What You Get (WYSIWYG). This allows us to show you, the buyer, exactly what you are purchasing. It is important to us that our pictures accurately represent coloration and sizing. Expert Packing We strive to have the best packing in the industry. Many people think this is as simple as using high quality packing materials, which is very important in itself. However, we take it many steps further by testing our packing materials, water levels, ice packs, heat packs, and other variables to extreme heat and sub zero cold conditions. We also log our past shipment success and failures to study, research, improve, and use for future decision making. Personal Selection We support only the most ethical and professional wholesalers and industry suppliers when we buy our items. All items are expertly hand picked in person or from exact pictures by our owner, Jon Schellhorn. This allows us to offer our buyers only the very best items. The Owner For the last 10+ years, I have devoted my professional career to this industry. I have personally seen, care for, photographed, studied, and successfully shipped more coral than almost anyone in the world. I am excited to use my unique experience to better serve you. I hope to earn your business and exceed your expectations.