What ever happened to the Vertex Cerebra?

tigerhawk

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I heard the same thing from a friend of Adam that he wasn’t doing well. Also that he put his heart into this project, however it just didn’t work out, and he ran out of money and has lost everything. I do feel sorry for him in a way. As he has lost much more than the three hundred or so dollars I lost. Tobe it’s good to hear from you.
 
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ca1ore

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My understanding from some discussions with Jason and Flavio that they only anticipated about 10% of the Cerebra revenue to come from the aquarium hobby. Apparently they were planning on cross marketing to the hydroponics industry and hobbyists. That seems like a MUCH bigger market, but it’s all dust in the wind now.
I'm always sorry to see reefing companies go under. There is a mostly false narrative amongst some hobbyists that reef equipment is overpriced and that the companies that sell it are making money hand over fist. Vertex is a good example of why this is likely not true.
 

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