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The best thing about the Reef Pro site is the products themselves. I use a few of the Reef Pro products and the results speak for themselves. Most people probably wouldn't notice, because most advertisements are so fake these days, but I feel like the photos are all accurate to what you can expect from these products. I have several friends that have switched over with similar results to mine.
I like how they have all their parameters posted in the description. Even as far as doing the po4 and nitrates. I like the little descriptions of each stick too.
Signed up for newsletter and what I most liked about the site was it's clean look overall, but specifically the lighting options of Ecotech and Kessil brands is top notch.