AI and Ecotech Just Announced a Merger

benny z · Feb 24, 2014

aquaillumination and ecotech...merger?

anyone else hear about this?

Press release here: http://ecotechmarine.com/news/ecotech-marine-aqua-illumination-ai-announce-merger/

Today is an exciting day for EcoTech Marine, as we announce our merger with AquaIllumination (C2 Development, Inc.) Even more meaningful is what this news means for you, our customers, the most important part of our business. Our partnership with AquaIllumination will provide endless opportunities for development and innovation beyond what we already provide, while staying true to you, our partners from the beginning.

Since our start more than a decade ago, we’ve valued our customers’ support above all else. We intend to remain true to that ideal, as does AquaIllumination. Each brand will remain a separate entity and continue to manufacture distinct product lines, but the shared ownership will allow each of us to improve and grow.

We share many core values with AquaIllumination, including a customer-focused business model, highly advanced technology and a commitment to American manufacturing. Because of our similar interests, this partnership will create economies of scale in production and greater efficiencies in all business areas. These advancements are intended to serve you, as our combined software and engineering teams will be able to develop more innovative products to fill and exceed every one of your needs. Customers will be the most significant beneficiaries of this merger, as you will receive even better, ever-improving products from the same brands you know and trust.

We’re thrilled to be partnering with AquaIllumination and we look forward to leveraging this new connection while we remain devoted to you, our loyal customers.

From the founders of EcoTech Marine
Tim Marks, Patrick Clasen, Justin Lawyer

coralcrazy · Feb 24, 2014

Just got the notice. Aquaillumination and Echotech are merging.

redfishbluefish · Feb 24, 2014

Look HERE.

BackInTheTank · Feb 24, 2014

I hope so etching really cool and expensive comes from this. LOL

BackInTheTank · Feb 24, 2014

BackInTheTank said:
I hope so etching really cool and expensive comes from this. LOL

"Something" sorry

Devonjevon · Feb 24, 2014

EcoTech Marine, AquaIllumination Join Forces

I just got An email about the merger of 2 LED powerhouses. Ecotech and AI. Wow can't wait to see what comes out of that merger.

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EcoTech Marine, AquaIllumination Join Forces

Today is an exciting day for EcoTech Marine, as we announce our merger with AquaIllumination (C2 Development, Inc.) Even more meaningful is what this news means for you, our customers, the most important part of our business. Our partnership with AquaIllumination will provide endless opportunities for development and innovation beyond what we already provide, while staying true to you, our partners from the beginning.

Since our start more than a decade ago, weâ€™ve valued our customersâ€™ support above all else. We intend to remain true to that ideal, as does AquaIllumination. Each brand will remain a separate entity and continue to manufacture distinct product lines, but the shared ownership will allow each of us to improve and grow.

We share many core values with AquaIllumination, including a customer-focused business model, highly advanced technology and a commitment to American manufacturing. Because of our similar interests, this partnership will create economies of scale in production and greater efficiencies in all business areas. These advancements are intended to serve you, as our combined software and engineering teams will be able to develop more innovative products to fill and exceed every one of your needs. Customers will be the most significant beneficiaries of this merger, as you will receive even better, ever-improving products from the same brands you know and trust.

Weâ€™re thrilled to be partnering with AquaIllumination and we look forward to leveraging this new connection while we remain devoted to you, our loyal customers.

From the founders of EcoTech Marine
Tim Marks, Patrick Clasen and Justin Lawyer

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-Logzor · Feb 24, 2014

Sounds like nothing really changes aside from their engineering teams working together, all products remain totally independent. This should help lower costs and allow more innovation. I don't see how they keep a competitive edge if the same team is designing the products.

Devonjevon · Feb 24, 2014

Was gonna buy the pro for a new build I was doing with new house. I guess I'll wait and see what comes out next

bucksfan1976 · Feb 24, 2014

With them just releasing the gen 3s and them still being seperate entities I dont see anything new , new coming out for awhile

Devonjevon · Feb 24, 2014

Your right maybe their reef link working with AI equipment.

Devonjevon · Feb 24, 2014

Ecotech + AI = ????

Railcar79 · Feb 24, 2014

I dont know. AI was the only real competition for Ecotech in the LED world. Realistically, I can see it making the AI lights more expensive, to keep price up on Radions, or possibly losing features, to elevate the ecotech brand above AI.

Martyd · Feb 24, 2014

Or Reeflink becoming a full blown controller. They didn't put all of the R&D costs and time to develop it, just for it to control their lights and power heads.

revhtree · Feb 24, 2014

It would be cool to have some more competition in the controller department.

Devonjevon · Feb 24, 2014

During mergers it always starts out as 2 independent companies that transition ( because change is a bad word) into one in 12-15 months. This will probably be no different. Just wondering who will still retain their identity and name. I would like to see the details of the merger.