I recall in one of
BRS's videos (I think it was Randy and Ryan discussing the inspiration for the
BRSTv YouTube channel), though I can't quote it verbatim, they reported that when they first started their social media and outreach efforts they tracked the group of consistent users/engagers and found that something like 80% of people who entered the hobby had failed out within two years. They referenced other data points that seemed to confirm this statistic, if anything, as conservative in the hobby.
In one blog post I wrote almost 2 years ago now, I listed the '
Top Ten Reasons You Shouldn't' get into the hobby as part of a guide for the absolute beginners in the hobby - and cost was one of those considerations. I've linked to the post here since it's long and probably not for everyone - so read at your own risk (if you're really that interested in my view of the world).
Many have mentioned price, and I added my personal experiences in the post linked above - but what really opened my eyes was when I was building a business case for a startup company in the aquarium industry and used a
BRS Video as a datasource. From that document:
"A deeper examination of cost and complexity of establishing and maintaining a reef tank is warranted.
Cost: In a video posted on January 2, 2023,
A Unique Jam Packed Invertebrate Reef Tank! on
Bulk Reef Supply’s (
BRS) YouTube channel,
BRStv, the host identified components needed for a
40-gallon mixed reef, fish, and invertebrate tank, as well as each of the livestock added. This thorough breakdown identified each piece of equipment by brand name, size, and purpose, all available through their retail website. Additionally, the host also identified each of the living occupants added to the tank, including the place purchased or obtained, by size and type. This information allowed for a quick analysis of the total cost to duplicate the setup. The result is an attractive showpiece that would be ideal for a small business office or waiting room, or a new hobbyist.
Total retail cost for this setup: $7,959 with costs nearly equally split between equipment and livestock (priced in June of 2023)."
Since I mentioned my own experience, I'll summarize saying that by buying mostly used equipment off the secondhand markets I've been able to keep my costs to around $30 - $40/gallon, compared to this build from
BRS with livestock included that works out to $200/gallon. I used to tell clients to expect $100/gallon for all new equipment, and the data above tracks very closely to that. Since most people don't buy every tank inhabitant all at once, those costs are spread out over time, but also come as a shock as hobbyists assess their experience over time versus the costs of the hobby - and particularly when they experience a prize pet death or a large scale die-off event.
Finally, I think there's a trend of diminishing returns in terms of information overload.
BRS, Reef2Reef, and Tidal Gardens are all sources I have used for year, trust, and follow closely - but the sheer amount of information, co-mingled with 'opinions' shared by other members and fans, creates an insurmountable mountain of information that convinces hobbyists that every failure is because they just can't consume the right information for their situations to make the right decisions that result in what they mentally associate with picture-perfect social media tanks.
Just my thoughts; Your Mileage May Vary.
- Jason