I think the apex is out of reach for mid-level hobbyist. I think if they lowered the price to $499 or $399 with a monitoring subscription of $39 - $59 a month more ppl would go for it.
I think have a subscription model to their equipment is a smart thing to put in for long time viability (profit) as there will be lower cost competitors eventually.
I wonder why they couldn't come up with a budget model... oh, yeah...
https://www.bulkreefsupply.com/apex-jr-controller-neptune-systems.html
