Sure can :) Everyone will be like "no, it's silica sand. You want aragonite. Silica based sand will give you algae". But the people who say that have probably never used beach sand and are just recycling info they read elsewhere.
I use it exclusively and have never had an issue that I can blame on the sand.
You just have to wash it really well. Wash it once, wash it again, wash it once more. Then, wash it again. Now that you think it's really clean, one more wash is necessary! I'm not exaggerating either. You really need to wash it that much!