It must take a lot of production time to do the testing videos we all love. I've got a little production background and I know it takes about 100 man hours for every hour of video you produce.
If you think about skilled labor being about $35 per hour on the low end and some production costs a 1 hour video would probably cost BRS somewhere in the ball park of $5000 to produce. That would probably be the least expensive video they would be able to do at the quality they are doing. Most likely that is their budget for any of these "product spotlight" videos and the budget for the investigates videos is somewhere north of three times that.
So thinking about that from a business perspective they are producing about 3 spotlight videos a week 1 live stream and one investigates video a week. That probably comes to a full $25,000 per week production budget or right around $100,000 per month or just over a million per year.
I'm just guessing, of course.
It probably takes 3 dollars in sales to to pay for every dollar in production. So they are dedicating 3 million dollars of their sales to informing us about reefing and products available for reefing.
Probably a benefit to the community.
But, I'm just guessing, of course.
Oh no. I guess I should've seen that coming.One thing that may not be known is that a private equity group recently bought out BRS. Unfortunately for hobbyist this means that you have folks that know a great deal more about how a company should be ran to maximize revenue and care very little about informing the hobbyist.
As a beginner, I found that their video on the best RODI unit was about their own product. Or maybe it is the best. Considering that they try everything and now they build and put together what they feel is the best to build their brand and offer consumers a good product. Idk just my thoughts as a newbieThey are clearly moving in a more infomercial direction and promoting themselves. Sad that they have all those resources and arent focusing on ways for beginners to have more success.
I'm waiting for Thomas to start pushing their own brand of under gravel filters.
Yikes, companies usually go down hill after being bought out.One thing that may not be known is that a private equity group recently bought out BRS. Unfortunately for hobbyist this means that you have folks that know a great deal more about how a company should be ran to maximize revenue and care very little about informing the hobbyist.
The YouTube Live is KILLING ME!!!! I don't want to watch 1.5 hours of slow content, I would rather you put your thoughts into a 20 min video to cover the important topics. The worst part is that many of these are on really great topics like coral nutrition and other things I'd otherwise be super interested in. BRS isn't the only one doing this, but they are one of them.
Otherwise I've gotten a ton of great information from them! I love the studies they've done, and I think they've added allot of great information to the hobby. The Refugium studies that they did alone were fantastic! Plus the lighting spread videos with LED's are awesome too.
100% agree regarding Ryan. Really like his videos, his perspective and just him as a person. Would love to have a beer with him and talk reef tanks.ummm, they’re definitely extremely low production quality.
I’m not saying it’s not someone’s job. I am saying it’s very low effort.
I’m mostly with @Bfragale i enjoy Ryan’s perspective and presentation. Or maybe just his lack of “professionalism” or “esotericism”.
he presents himself as some guy, who likes marine life and has been in a hobby long enough to have some anecdotes. He doesn’t present himself as some reef retail god of YouTube or whatever. I like that.
As a distribution sales rep in the pet supplies / aquatics categories I can say with 100% certainty that this is NOT any reason for drop in production quality. If BRS needs to make up margin from lost sales last year, they will most likely be out of business soon. Last year (2020) was a BOOM for the aquatics industry, the market had pretty much been stagnant for a couple years and trending down slightly.I know the pandemic hit my wallet and I haven’t been able to splurge as much with them, maybe they have margins to make up.