New Live Aquaria aquatics display prototype in Petco subsidiary

Sierra_Bravo

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Thought this was interesting enough to share. Petco has a new separate division/brand called PetCoach, with a concept store and first prototype having opened recently in San Marcos, CA. The store itself is very unique in that it focuses primarily on pet services in addition to product and has no cashiers. I don't know any specific details on the strategy or expansion plans.

Pics of the Live Aquaria aquatics department attached for your enjoyment. I'm assuming this department is used as a gateway to the Live Aquaria website for ordering.


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Dennis McGrath

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I used to go to that location when I lived in San Marcos. The one right off Nordal Rd?
 

ReefWithCare

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I’m all for it. They can get very serious if they embrace LA and Dr Foster and Smith
 

ReefWithCare

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I saw this at Petco

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With LA ramping up aquacultured corals this makes sense
 

vetteguy53081

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Since late 2016, Petco owns live Aquaria, which is why you saw relationship in display.
 
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