Hi all! ARC Reef here We would love to get some feedback from you in order to better help newcomers to our great hobby:
The largest market segment for our products are first time reefers (those brand new to the hobby and those making a go at it again after 10 years). Being in this unique position we take full advantage of that opportunity to educate the consumer with a little bit of helpful information about the industry and the hobby in general in hopes of giving them the basis for a good beginning. For the past few years we have included a half page of helpful information with every order. We feel that this helps eliminate some of the many roadblocks that many new reefers encounter and improves the success rate of those that remain with the hobby. While some information may sound like a no brainier to you, unfortunately not everyone is a member of a forum where all this is readily available. On a daily basis we hear some pretty bad information and much of it usually attained from a LFS. So what information would you like to give beginners to the hobby. We plan to update our pamphlet with the results, we encourage other companies out there to also chime in and to use these results to furnish their customers with the information needed to make proper decisions and provide the basis for a strong foundation into the hobby.
Here is some info that we already include:
We differentiate between wild caught and aquacultured and point out how their decisions have purchasing power behind them and can make a big difference in the future of this hobby as well as affects on the sustainability of many species. Not simply because we are an aquaculture company
Equipment: We recommend a master test kit, refractometer, 2 part, and a protein skimmer as essential starting equipment and state that if you are dosing it you should be testing it. As well as proper lighting is needed and the lighting that come with your petsmart tank are not adequate for a marine reef tank. (almost half of our new customers get into the hobby with a petsmart tank now, before that it used to be the walmart 55 gal tank. Our sales always increase immediately following black friday from customers who get a tank on blackfriday).
Stress the importance of water changes and how it can correct many problems in a closed system such as their aquarium. Also the difference between RODI and tap water. We found over 90% of newcomers use tap water and a dechlorinating product, some even use mineral rich well water.
State the importance of Stability in an aquarium. Everything from temperature to water chemistry needs to remain stable and if changes are needed it must be over several days not instantly.
Patience is the key to success. Only bad things happen over night.
We recommend joining one of the many great forums and we go on to say in closing how you're not in this alone that there is so much great info out there and people more willing to help than in any other hobby.
If you can think of any other info that you think all newcomers getting into the hobby should know or maybe you've made a mistake in the past and think we should include some info on how to avoid that pitfall feel free to chime in with your idea if it makes it onto our pamphlet we'll ship you out a bottle of our Coralline Algae in a Bottle product or 10 lbs of Dry Rock (your choice) on the house.
Thank you and hopefully some of the info posted up here by you guys will help a newcomer remain with the hobby.
ARC Reef
Atlantic Reef Conservation
The largest market segment for our products are first time reefers (those brand new to the hobby and those making a go at it again after 10 years). Being in this unique position we take full advantage of that opportunity to educate the consumer with a little bit of helpful information about the industry and the hobby in general in hopes of giving them the basis for a good beginning. For the past few years we have included a half page of helpful information with every order. We feel that this helps eliminate some of the many roadblocks that many new reefers encounter and improves the success rate of those that remain with the hobby. While some information may sound like a no brainier to you, unfortunately not everyone is a member of a forum where all this is readily available. On a daily basis we hear some pretty bad information and much of it usually attained from a LFS. So what information would you like to give beginners to the hobby. We plan to update our pamphlet with the results, we encourage other companies out there to also chime in and to use these results to furnish their customers with the information needed to make proper decisions and provide the basis for a strong foundation into the hobby.
Here is some info that we already include:
We differentiate between wild caught and aquacultured and point out how their decisions have purchasing power behind them and can make a big difference in the future of this hobby as well as affects on the sustainability of many species. Not simply because we are an aquaculture company
Equipment: We recommend a master test kit, refractometer, 2 part, and a protein skimmer as essential starting equipment and state that if you are dosing it you should be testing it. As well as proper lighting is needed and the lighting that come with your petsmart tank are not adequate for a marine reef tank. (almost half of our new customers get into the hobby with a petsmart tank now, before that it used to be the walmart 55 gal tank. Our sales always increase immediately following black friday from customers who get a tank on blackfriday).
Stress the importance of water changes and how it can correct many problems in a closed system such as their aquarium. Also the difference between RODI and tap water. We found over 90% of newcomers use tap water and a dechlorinating product, some even use mineral rich well water.
State the importance of Stability in an aquarium. Everything from temperature to water chemistry needs to remain stable and if changes are needed it must be over several days not instantly.
Patience is the key to success. Only bad things happen over night.
We recommend joining one of the many great forums and we go on to say in closing how you're not in this alone that there is so much great info out there and people more willing to help than in any other hobby.
If you can think of any other info that you think all newcomers getting into the hobby should know or maybe you've made a mistake in the past and think we should include some info on how to avoid that pitfall feel free to chime in with your idea if it makes it onto our pamphlet we'll ship you out a bottle of our Coralline Algae in a Bottle product or 10 lbs of Dry Rock (your choice) on the house.
Thank you and hopefully some of the info posted up here by you guys will help a newcomer remain with the hobby.
ARC Reef
Atlantic Reef Conservation