Yeah it has been. They have collectors that show up and camp the day before they release a new one. I think they've lost a lot of clout with that whole thing. I am sure nothing was done intentionally, they just didn't know the chemistry involved in what they were doing. Still, they shoyld have been doing rigorous testing on new products IMO. Not a mistake they will make again any time soon!
lots of guys around me go nuts for the 450 north slushies. the recent controversy of the ABV content has been interesting