Intro:
For those of you that know me, you already know I’ve taken a very public stance on the business ethics of doing live sales, especially now during this global pandemic. For those that don’t know me, my background is in Economics and I have been previously published in the American economist.
Summary:
In my opinion live sales are an unethical and predatory sales practice that only give the consumer seconds to decide on major purchasing decisions. Some feel that there is nothing wrong with this and that it’s all in good “fun”. To others that may or may not suffer from addictive personalities, live sales are something altogether different. A consumer may feel a “rush” during their first live sale experience. This rush overrides all normalcy of purchasing decision making. Where as before an informed consumer can at their own leisure make informed purchasing decision based on their budget and needs. They have all the time in the world to make informed purchasing decisions.
However during live sales, everything is different and turned upside down for the consumer. You are literally in a bizarro world. You don’t know what’s going to be sold next. You don’t know anything really and that’s EXACTLY by design. You only have seconds to decide wether or not to purchase something. With rare corals selling for exuberant amount of money, consumers are forced out of their normal purchasing decision making process and forced into this rushed all sales are final market place. You literally have a second or two to decide to make a purchase. Does that seem normal to you? Does that seem ethical? Where else in the world do you see this type of business practice? Do you see people selling houses or cars this way? No. You don’t.
Question: What’s the real reason coral businesses do live sales?
Answer: Vendors that practice this unethical and predatory sales practice don’t care about you. They only care about getting your money. I understand that this is an unpopular Opinion and may upset vendors and their cult like following.
Question: Are you being taken advantage of if you buy in a live sale?
Answer: Yes, Potentially… You need to evaluate that for yourself but you need to understand as a consumer that what is being done to you is wrong. You need to be aware that you may be being taken advantage of. The practice of live sales during normal times is bad enough but to engage in them during a global pandemic should be publicly chastised.
Going forward:
Thanks to the amazing Reef2reef website and community we have a record of all vendors that knowingly choose to engage in this unethical business practice. This is our industries black swan event. Stay safe my fellow reefers.
For those of you that know me, you already know I’ve taken a very public stance on the business ethics of doing live sales, especially now during this global pandemic. For those that don’t know me, my background is in Economics and I have been previously published in the American economist.
Summary:
In my opinion live sales are an unethical and predatory sales practice that only give the consumer seconds to decide on major purchasing decisions. Some feel that there is nothing wrong with this and that it’s all in good “fun”. To others that may or may not suffer from addictive personalities, live sales are something altogether different. A consumer may feel a “rush” during their first live sale experience. This rush overrides all normalcy of purchasing decision making. Where as before an informed consumer can at their own leisure make informed purchasing decision based on their budget and needs. They have all the time in the world to make informed purchasing decisions.
However during live sales, everything is different and turned upside down for the consumer. You are literally in a bizarro world. You don’t know what’s going to be sold next. You don’t know anything really and that’s EXACTLY by design. You only have seconds to decide wether or not to purchase something. With rare corals selling for exuberant amount of money, consumers are forced out of their normal purchasing decision making process and forced into this rushed all sales are final market place. You literally have a second or two to decide to make a purchase. Does that seem normal to you? Does that seem ethical? Where else in the world do you see this type of business practice? Do you see people selling houses or cars this way? No. You don’t.
Question: What’s the real reason coral businesses do live sales?
Answer: Vendors that practice this unethical and predatory sales practice don’t care about you. They only care about getting your money. I understand that this is an unpopular Opinion and may upset vendors and their cult like following.
Question: Are you being taken advantage of if you buy in a live sale?
Answer: Yes, Potentially… You need to evaluate that for yourself but you need to understand as a consumer that what is being done to you is wrong. You need to be aware that you may be being taken advantage of. The practice of live sales during normal times is bad enough but to engage in them during a global pandemic should be publicly chastised.
Going forward:
Thanks to the amazing Reef2reef website and community we have a record of all vendors that knowingly choose to engage in this unethical business practice. This is our industries black swan event. Stay safe my fellow reefers.
