I don’t know the reality, but this is what the claim ;my bolding)
IS PHYTO-FEAST LIVE REALLY ALIVE?
YES – Phyto-Feast LIVE is ALIVE!
Over 95% of the cells are alive when bottled and much of it will stay alive for several months. Check out the
viability report from the CCMP.
All the microalgae that go into Phyto-Feast Live are grown at our farm in California, harvested live and packed and shipped "farm fresh" every week.
Once harvested the algae are induced to become "quiescent," in "suspended animation." At the time of bottling 95% or more of the algae are alive.
In this quiescent state metabolic activity and respiration are reduced to minimal levels and the nutritional value of the algae and the integrity of the cell membranes are preserved. The process is similar to cryopreservation where alga can be frozen live for years and remain viable.
Not all of our algae species are equally hardy and over time some of the more delicate cells begin to expire. However some cells will remain viable for up to three months.
Because of the unique quiescence process that is applied to the algae, the cells remain intact and they retain their full nutritional value long after they have ceased metabolic activity. Properly stored, a bottle of Phyto-Feast will provide the same value at three months that it did on the first day.