This harks back to the hay day of "global warming", where governments were literally throwing grants left and right at anything that had a potential tie-in with global warming.
You could quite literally present a paper on how the effects of McDonald's ice cream machines being constantly down for maintenance contributed to global warming and get funding for further research.
You could quite literally present a paper on how the effects of McDonald's ice cream machines being constantly down for maintenance contributed to global warming and get funding for further research.