Probably get the surge and lots of people will spend bunch of money and get frustrated n poor info from stores. Livestock will pay the price of it and they'll leave with a bad feelings of the hobby. I've had fw tanks from a child on and have had sw off n on for 30 years. So way before nemo came along. It is a hobby that's not for anyone. Cost and time to maintain a healthy reef being able to deal with the hard times so we enjoy the many good can drive many out. They really should run a advice and warning before on how to deal with kids wanting a nemo and the true work and money involved to keep a happy healthy reef. Try to at least install a need for responsibility and parenting in the adults that truly have no desire in our hobby not to impulse buy.