World Wide Corals NEW Winter Park Location Build Thread

Discussion in 'World Wide Corals' started by WWC, Apr 17, 2019.

  1. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Hello Reef2Reefers!

    We are super excited for this huge announcement! For the first time ever World Wide Corals is going to open a second retail location!

    We chose Winter Park, FL for our next location because of its convenience being 15 minutes from downtown Orlando. Winter Park is a great community filled with museums, shops, and beautiful parks. It has consistently been voted as one of the
    Best Places to Live in Central Florida. Since we have a large number of customers in the Winter Park area already we felt like it would be a great place to call our second home.


    The address for the new location is:
    World Wide Corals - Winter Park
    1909-A Aloma Ave.
    Winter Park, FL 32792




    Here's a shot of the storefront!
    [​IMG]


    -Some specs for this location:

    • 1425 sq. feet

    -Our plans include:

    • Four 8' x 3' Coral Raceways
    • Eight Triple Tier Fish & Invert Systems
    • 10' x 3' Reef Show Tank
    • 5' x 3' Fish Only Show Tank
    • 60+ Feet of Dry Good Shelf Space
    • 8' x 3' Live Rock Bin
    • 10' Bagging Counter
    • 10' Front Counter





    Here are some renders of our plans for the inside of the store:


    Front door walking in
    [​IMG]

    Back of store looking towards front
    [​IMG]

    Back of store 10' Show Tank, Inverts, Live Rock, Frozen Foods
    [​IMG]








    And here is a photo of the store once we gutted it!
    [​IMG]





    Next up are some progress shots of how the store is coming along!


    Stay tuned for a separate build thread on our new mega-store location in Orlando near Sea World opening later this year!


     
    Last edited: Apr 17, 2019
    Adele, najer, 12gallonsofhex and 5 others like this.

  2. Brandon Rush

    Brandon Rush Well-Known Member

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    Awesome looks like Top Shelf is gonna have a new neighbor
     
  3. Antics

    Antics Valuable Member R2R Supporter R2R Excellence Award R2R Secret Santa Hospitality Award Build Thread Contributor

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    I'm sure this will be amazing!
     
  4. Pauley

    Pauley Member

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    LOL. WWC marches north and establishes a base 2.4 miles from TSA. This is how WWII started.....just sayin'. :rolleyes:
     
  5. Thaxxx

    Thaxxx Active Member

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    This is gonna be fun to see how this develops........ Lower prices??? Haha
     
  6. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Hey guys back with another thread update!

    A shot of the storefront windows (graphics coming soon)
    [​IMG]


    Back of the building gutted
    [​IMG]


    Back side room gutted
    [​IMG]


    WWC van parked out front
    [​IMG]


    Tile, paint, and ceiling finished- that was quick!
    [​IMG]


    Time to start building!
    [​IMG]
     
    Adele, najer, 12gallonsofhex and 4 others like this.
  7. ESH

    ESH Well-Known Member R2R Supporter Partner Member 2019 R2R Secret Santa Build Thread Contributor

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    Nice!

    Sooo when do you guys start franchising around the country?
     
  8. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Back again today with another update!


    Starting work on some custom fab stands!
    [​IMG]



    Stands coming together nicely..
    [​IMG]



    Making progress, time for a water break.
    [​IMG]



    Ready for the finished cabinetry and bring in the tubs.
    [​IMG]



    Show tank ready to go on the truck.
    [​IMG]



    Need a bigger door lol.
    [​IMG]



    Mission accomplished! Ready for the stand & water!
    [​IMG]



    What would you guys like to see in the new stores? We love feedback from our customers.



     
    Last edited: Apr 24, 2019
  9. Peace River

    Peace River Thrive Master R2R Supporter Hospitality Award

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    This is exciting!!! I look forward to visiting the store! Do you have a projected opening date yet?
     
  10. Colton Yuchnewicz

    Colton Yuchnewicz Member

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    Or just come to Texas...
     
  11. Tureefik

    Tureefik Member

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    A Starbucks lounge ,corals and coffee lol
     
  12. Peace River

    Peace River Thrive Master R2R Supporter Hospitality Award

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    1) Have you thought about having a waterproof tray table for reefscaping where your team could work with a customer to build a live rock design then the customer could take a picture and attempt to recreate it in their tank once they get home?

    2) Similarly, have a white board and markers or even write on an existing flow tank where you can explain and demonstrate the best approaches to flow and placement of returns, wave makers, powerbeads, etc. and then (similar to #1) the customer could take a picture and use that as a blueprint when they are setting up there system. People are visual and they don't always remember what they were told days or weeks later when they are finally setting up their tank. Additionally the demonstration tank could have various pumps merchandised nearby for a seamless purchase after the explanation.

    3) Have a good selection of safe, live foods.

    4) Have truly great signage! Although it is often called the "silent salesperson" in retail training, few places actually have signage that would be good enough to be considered a silent salesperson. If your salesperson explains the same thing regularly, then you need to strongly consider how to put it on a sign or handout.

    In addition to being educational, all of these ideas should have a notably positive impact on sales both in the moment as well as increasing the rate of return customers and referrals. Best of luck!
     
  13. clm65

    clm65 Active Member R2R Supporter

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    A bar! With a happy hour! Imagine all the sales you will make after your customers get a few drinks in them!

    I can't wait to see the new store in person. I just went to the existing store for the first time a couple of weeks ago. I loved the selection of frags and how they were displayed. I hope you have at least as many of those tanks.
     
    Ron83 likes this.
  14. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Thanks for for all the great feedback, keep em coming!
     
    najer likes this.
  15. MrObscura

    MrObscura Well-Known Member

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    How about a Chicago location?
     
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  16. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Maybe one day :):):)
     
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  17. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    1) We have, both of our new stores will have tables next to the live rock bins to setup aquascaping.

    2) This is a great idea but not sure how many people would ask for a flow blueprint. In our large store we are thinking about having a small tank setup in our Ecotech display with Vortechs where we can demonstrate different flow setups/settings.

    3) We have tossed this idea around in the past. We go behind the scenes at Sea World often and we are always impressed by their live food breeding setups. It is something we may consider in the future at the mega store.

    4) This is something we are very serious about with our new stores. We are thinking about using TVs everywhere for digital signage that we can update frequently. We are also perfecting our thermal labeling techniques to get some quality thermal printed synthetic labels that we can place everywhere cleanly (even underwater) and eventually have more information on everything other than just name and price. They can also contain a QR code where you scan it and get more detailed info about the item from our website.

    Thanks for your feedback!
     
  18. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    Back again with another juicy WWC Winter Park update!


    Mapping out where the counter will go. Just imagine it now.
    [​IMG]


    Stand for our 5' x 3' Show Tank. FOWLR baby.
    [​IMG]


    Wall for office being constructed.
    [​IMG]


    Time to rock the Sheetrock.
    [​IMG]


    Invert system in place in the back area. Critters are coming!
    [​IMG]


    Show Tank stand constructed with sump underneath. Better be sturdy!
    [​IMG]


    Mounting light supports and prepping the stands for the livestock vats.
    [​IMG]


    Livestock vats in place. Much progress being made as you can see!
    [​IMG]



    Stay tuned as things are moving quick!



     
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  19. WWC

    WWC WWC Staff R2R Supporter Platinum Sponsor Gold Sponsor Partner Sponsor 2019 Showcase Editor

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    We’re shooting for July 1st but will update if anything changes.
     
    Last edited: Apr 25, 2019
    Peace River and Rick.45cal like this.
  20. Rick.45cal

    Rick.45cal Valuable Member R2R Supporter R2R Excellence Award Reef Squad Reef Tank 365 Build Thread Contributor

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    I can’t wait to come visit!

    ;Woot MEGA WWC!!!! :eek::D (When is the grand opening of the Mega WWC?)
     
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