Yep. My fish like it. I've never had ick. I just rotate it in with other food.
While I have never personally used the product, everything I have read about it leads me to believe this should only be fed in qt. See http://nlsfishfood.com/health/medication/documentation/ick-shield-pellets/#
If you have to make sure corals and anemones don't eat it then it contains real medication which is not reef safe. Or it contains nothing that is not reef safe therefor doesn't work.