Part of the pyramid scheme name game is to jack up the price online and then run "live sales" to create a frenzied panic of grabbing a "deal" before the other guy. Truth be told, the price is still jacked but folks feel they are getting a deal on that $1500 1 inch frag. More power to them, good marketing. Problem is that $1500 frag will be a different color long term in your tank and by the time you grow it enough to sell a frag the bottom falls out of the market and maybe you can sell it for $100. No one ever actually sees the originally promoted color, but it still sells because of the name alone! At a recent swap someone was selling HR Acro for $1200 and his big pitch to customers was "hey you can make a bunch of frags and clean up".