I've been a marine aquarium hobbyist since 1965. Actually, we did quite well back then at keeping all types of fish, inverts, anemones, etc. I had many tanks and worked at Marine World in the Chicago area. Tanks were beautiful, basic, and most fish lived well. Myself and friends had all sorts of fish that would spawn and it was an enjoyable hobby. I loved seeing fish from all over the world: Pinecone fish from the South China Sea, Purple Tangs from the Red Sea, Clownfish from the Phillipines, fish hand caught by Rodney Jonklaas in the Indian Ocean, chunks of rock with sponges, gorgos, and corals from the Keys, all kinds of inverts, etc. With just a basic understanding of nitrogen cycle, the hobby was fun and relatively inexpensive and accessible to most folks.
Then in the 80s the hobby transformed into reefkeeping with the ability to keep more corals. As time has gone on the hobby progressed from most folks not being able to keep too many different corals and buying colonies to where we are today with designer corals and tiny frags.
In some respects this has been the natural progression, as equipment such as lighting and skimmers, etc. have improved--so has the ability to not only keep but propagate most corals.
When Pacific East Aquaculture started in 1999-2000 we sold lots of colonies and started growing some frags. We described the corals as Blue Acropora or Pink Bird's Nest and that was sufficient. At that time most folks were thrilled to just be able to just keep such corals alive. Naturally, over time we saw many of our customers become vendors as the ability to keep corals became more understood and easier so did the ability to propagate them. This progression was great.
At some point several years ago the number of coral vendors grew exponentially. I recall being one of maybe 3 coral vendors at MACNA in DC years ago to now there are close to a hundred. Things began to change as the industry became more competitive. In order to stand out and sell their corals vendors began using crazy names and prices to create so-called limited editions. Auctions started, and live sales, all in the interest of driving the hype, increasing sales, and profitability. Great, right? It's the American way, right? Good marketing.
Don't get me wrong, I'm not whining about this progression, just observing from many years on the inside. But, have we gone too far? Is where we are at now healthy for this hobby/industry? Are we bringing in enough new hobbyists to sustain it all? Have we made this into a rich man's hobby?? $1500 1/2 inch designer Acro frags, 25,000 angelfish, $1000 must have controllers, $800 can't live without LED fixtures, impossibly complicated dosing regimens, etc., etc! Have we killed the joy?
The weekly live sale or Ebay auctions and the endless hype leads to the frenzied hobbyist that is constantly trying to one-up other hobbyists. Tanks filled with tiny frags and the thought by many that if I get the latest designer coral I can grow it out and make a fortune.
But, what about the future of the hobby? Are we making it too complicated, too expensive, too elitist?? Are star polyps, leathers, and bubble corals no longer enough? Of course not, right?
True story: several years ago at a swap, (I use to be a vendor at about 25 a year), I had about 30 frags of really nice blue Zoanthids. Many folks came up to our booth and liked them, but they asked "what's the name"? When I shrugged my shoulders and said blue zoos, they walked away even though they liked the coral. By the early afternoon I became frustrated and started calling them King's Ransom Zoanthids. As the afternoon crowd flocked in we started selling them. Soon I had folks coming up asking if I had any of them King's Ransoms! And indeed, the very same coral that we couldn't sell any, sold out within a couple hours. What did this show me? Obviously I'm really dumb about marketing!! OK, admittedly, I still prefer, to my detriment, to say Blue Acro instead of Rainbow Swirl Atomic Passion Acro. Sure I'd sell more Atomic Passions, but it still gives me an icky feeling. Yeah, I know, I'm just dumb!
So, I know this thread will bring endless responses about how the designer craze is not what most folks want and object to it. But, at the same time I'll see someone ask "ID please, what's the name of this" , and they don't mean Acropora sarmentosa, they want Atomic Passion.
OK, so I'm getting to be an old curmudgeon. Maybe so, I've always been more of an old school low tech reefkeeper. I shun most new technology. I feel it makes things too complicated, expensive, prone to disasterous failures, and drives off potential new hobbyists. I'm so tired of folks coming into my store that are new hobbyists that feel reef tanks are impossible to keep or are bogged down in and endless string of agonizing problems from water chemistry perplexities to nuisance algae to losing all their fish to a parasite because they bought one fish at the local pet shop staffed with high school kids with zero experience.
I know, the Genie is out of the bottle now and it ain't going back in! So, just get with it old man!
I worked here late 60s - mid 70s. At the time they ran ads in TFH and other magazines on the theme of "I'm not so rare at Marine World" and showed a different fish each month, such as the then rarely seen Flame Angelfish!
We went from barely being able to keep corals alive to now propagating them easily. But, have we gone too far?? Designer names, insane prices, expensive equipment made out to be essential, complicated dosing requirements, etc. Where does this ultimately take us???
What about bringing new hobbyists in? The kids? Does everyone have thousands$$$ to afford that "impossible to keep" reef aquarium?
Anyway, it's been an interesting journey. Can't wait to see what's next. The coral export bans are transforming the hobby again. We shall see how it all turns out in the next year or two.
Then in the 80s the hobby transformed into reefkeeping with the ability to keep more corals. As time has gone on the hobby progressed from most folks not being able to keep too many different corals and buying colonies to where we are today with designer corals and tiny frags.
In some respects this has been the natural progression, as equipment such as lighting and skimmers, etc. have improved--so has the ability to not only keep but propagate most corals.
When Pacific East Aquaculture started in 1999-2000 we sold lots of colonies and started growing some frags. We described the corals as Blue Acropora or Pink Bird's Nest and that was sufficient. At that time most folks were thrilled to just be able to just keep such corals alive. Naturally, over time we saw many of our customers become vendors as the ability to keep corals became more understood and easier so did the ability to propagate them. This progression was great.
At some point several years ago the number of coral vendors grew exponentially. I recall being one of maybe 3 coral vendors at MACNA in DC years ago to now there are close to a hundred. Things began to change as the industry became more competitive. In order to stand out and sell their corals vendors began using crazy names and prices to create so-called limited editions. Auctions started, and live sales, all in the interest of driving the hype, increasing sales, and profitability. Great, right? It's the American way, right? Good marketing.
Don't get me wrong, I'm not whining about this progression, just observing from many years on the inside. But, have we gone too far? Is where we are at now healthy for this hobby/industry? Are we bringing in enough new hobbyists to sustain it all? Have we made this into a rich man's hobby?? $1500 1/2 inch designer Acro frags, 25,000 angelfish, $1000 must have controllers, $800 can't live without LED fixtures, impossibly complicated dosing regimens, etc., etc! Have we killed the joy?
The weekly live sale or Ebay auctions and the endless hype leads to the frenzied hobbyist that is constantly trying to one-up other hobbyists. Tanks filled with tiny frags and the thought by many that if I get the latest designer coral I can grow it out and make a fortune.
But, what about the future of the hobby? Are we making it too complicated, too expensive, too elitist?? Are star polyps, leathers, and bubble corals no longer enough? Of course not, right?
True story: several years ago at a swap, (I use to be a vendor at about 25 a year), I had about 30 frags of really nice blue Zoanthids. Many folks came up to our booth and liked them, but they asked "what's the name"? When I shrugged my shoulders and said blue zoos, they walked away even though they liked the coral. By the early afternoon I became frustrated and started calling them King's Ransom Zoanthids. As the afternoon crowd flocked in we started selling them. Soon I had folks coming up asking if I had any of them King's Ransoms! And indeed, the very same coral that we couldn't sell any, sold out within a couple hours. What did this show me? Obviously I'm really dumb about marketing!! OK, admittedly, I still prefer, to my detriment, to say Blue Acro instead of Rainbow Swirl Atomic Passion Acro. Sure I'd sell more Atomic Passions, but it still gives me an icky feeling. Yeah, I know, I'm just dumb!
So, I know this thread will bring endless responses about how the designer craze is not what most folks want and object to it. But, at the same time I'll see someone ask "ID please, what's the name of this" , and they don't mean Acropora sarmentosa, they want Atomic Passion.
OK, so I'm getting to be an old curmudgeon. Maybe so, I've always been more of an old school low tech reefkeeper. I shun most new technology. I feel it makes things too complicated, expensive, prone to disasterous failures, and drives off potential new hobbyists. I'm so tired of folks coming into my store that are new hobbyists that feel reef tanks are impossible to keep or are bogged down in and endless string of agonizing problems from water chemistry perplexities to nuisance algae to losing all their fish to a parasite because they bought one fish at the local pet shop staffed with high school kids with zero experience.
I know, the Genie is out of the bottle now and it ain't going back in! So, just get with it old man!
I worked here late 60s - mid 70s. At the time they ran ads in TFH and other magazines on the theme of "I'm not so rare at Marine World" and showed a different fish each month, such as the then rarely seen Flame Angelfish!
We went from barely being able to keep corals alive to now propagating them easily. But, have we gone too far?? Designer names, insane prices, expensive equipment made out to be essential, complicated dosing requirements, etc. Where does this ultimately take us???
What about bringing new hobbyists in? The kids? Does everyone have thousands$$$ to afford that "impossible to keep" reef aquarium?
Anyway, it's been an interesting journey. Can't wait to see what's next. The coral export bans are transforming the hobby again. We shall see how it all turns out in the next year or two.
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