The testing linked below was very extensive using a wide array of test protocols, including the exact way that Seachem recommends testing ammonia when using Prime. The evidence is quite conclusive (IMO) that nothing sold to the hobby binds a useful amount of ammonia at the doses recommended.
taricha's conclusion in the third link:
"The amounts of the active ingredients in recommended doses of these “ammonia neutralizer” products are small, safe doses that are far below the amounts actually needed to do anything measurable to remove ammonia."
Personally, I think the reason so many people think these products are useful is that they overestimate how toxic ammonia actually is. They measure 1 or 2 ppm ammonia, use a product, their fish lives, and they believe it worked, when it reality, doing nothing would also work. These sorts of issues were largely the impetus for my ammonia article: to get folks to see it takes a lot more than 2 ppm ammonia to kill a fish in a few days.
https://www.reef2reef.com/threads/does-prime-actually-detoxify-free-ammonia-nh3.849985/
https://www.reef2reef.com/threads/prime-does-not-remove-ammonia.885857/
https://www.reef2reef.com/threads/a...prime-cloram-x-rongalite-and-friends.1064206/