First, it is not, by far the most expensive kamado by far. Second the cheapest out of the door is not always the least expensive.
Third if you use it extensively you can easily save far more in really good and enjoyable meals compared to eating out to end up on the good money wise in short order.
A $200 smoker can make just as good of a meal as the $1200 green egg, so they could save a lot more by not getting a green egg.