Lights, more specifically, lenses are designed to illuminate a certain size area. Mounting height can vary based on having a larger or smaller area to illuminate.
Say you're lighting a 24" x 24" square, and you have a light with a 90 degree lens. The light will need to be 12" above the water to illuminate the whole area.
Now, say you have a light with a 120 degree lens. You would only need the light mounted 7" high to illuminate the same 24" area.
A light with a 40 degree lens would need to be 33" above the water to light the whole 24" area.
Then you run into other issues... Like, the further away the light is, the lower the intensity. You can get around that, though, by simply adding more lights over the same area.
A lot of the
WWC tanks aren't setup with a budget or efficiency in mind. They can afford to put double the number of lights required to compensate for the higher than standard mounting heights. Mounting heights that they need for convenience (getting in and out of the tanks all the time) or aesthetics (on the big display tanks it just looks cooler).
In a nutshell, your lights should be mounted according to what they are designed to do. If you want them to do something other than that, then you need to be prepared to add more lights, or switch to different lights to achieve the same results.