Icecap out of business

[Yerboy]

Dont know if anyone has been following the Icecap situation as of late but it looks to finally be over.

This post was on reef central in the IceCap sponsor forum.

Here is the letter from "Chuck" (an IceCap employee/owner?):

Dear Valued Customer,

First, I would like to extend a Happy Holidays and Merry Christmas to you, your
family, and employees. I know this comes somewhat bitter sweet as many of you
have attempted recently to contact IceCap, Inc. with little to no success. For
that I am truly sorry.

IceCap, Inc. has been around for about 20 years and many of you have been
dedicated and loyal customers of IceCap, Inc. through the ups and downs over the
years. Unfortunately, we finally hit a trough in our business cycle due to
several factors that impaired this business to the point where we could not and
can not recover. Therefore, by the direction of the IceCap, Inc. Board of
Directors we have suspended operations.

What this means is we are aggressively and actively seeking opportunities to
keep the IceCap brand viable in the markets and with the customers we have
served over the past 20 years. In doing so, we expect to bring closure to this
process within 60 days and plan to align the new management team, investors,
and/or owners with our valued customers in hopes this continuation of business
and the relationship with the IceCap brand will mitigate the effects of recent
events.

In the interim, please direct all inquiries to [email protected].
Please allow 48 hours for a response depending on the e-mail volume. Thank
you!

Again, my apologies for the situation.

Regards,
Chuck Troiani
IceCap, Inc.

 

[H@rry]

Yeah, I'm sorry to hear about that. They have always been very responsive to problems when a ballast needs repairing (I have 5 IceCap ballasts). I really expect somebody else to pick them up and continue with the IceCap name but I don't know if the service and quality will be the same. Somebody said they were into more than just aquarium products but you wouldn't know that looking at their web site.

 

[_Alex_]

Man that sucks, but might explain the price drops in there products i have seen in different places.

 

[ronnie]

I posted that on RC (flamron is my user name there).

I copied that from a reefbuilder post.

I'm really hopeful that they can get the financial backing they are hoping to land. If not, I'll be pulling the 660 ballast and selling it so I don't have to worry about it breaking and me not being able to get it fixed.

 

[xraided199]

yes this seems to all be true. i worked with owners of a store that were starting to carry icecap products, and the minute they inquired about some fixtures and ballasts, the next week the prices drop significantly, leading me to believe they were just coming out with newer models and such. this does not seem to be the case though, as they have not updated the owners on anything lately, no new products have come out, and contacting them has been a huge pain. maybe none of these are indications that they are closing, but it didn't leave a good taste in our mouths either in regards to their future. so, let's hope for the best, but i don't know how it's gonna end up. its sad

 

[H@rry]

Call 800-742-3227 ext. 0 and listen to the recording. That tells the whole story.