#3 I previously made my own fish food. The drawback was I had no idea how fresh most of the stuff was that I used. With Larry's, no worries...It's all fresh!
#4 I found the podcast with Larry and Ken of Coral Frenzy very interesting. How they met and then collaborated about their product name is a great model for business collaboration!
Bonus entry #3 I love not having to thaw and drain the food in a strainer and using the whole thing straight to the tank cuz everything is good for the fishes. Time saved!!!