Depending on the way it's made, some units have a space between the inlet/exit fittings and the end of the housing. If mounted vertical, an air pocket can develop at the top exposing the quartz sleeve and bulb. This can cause heat to build up in this area. Though I've never had a quartz sleeve break, it will cause a heat discoloration in this area.
To avoid this as a precaution, (completely anecdotal on my part) I've always mounted mine horizontally with the inlet and exits facing up with units that exit on the side of the housing. If the unit enters and exits on the ends, can be mounted either way.
Edit: I've had both manufacturers and both are excellent choices. I'm currently running a Aqua UV unit. Along with the cost of the bulbs as a factor, consider the cost of a ballast as well if it goes out.