- Joined
- Oct 4, 2017
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You do understand that my issue is not with some playing by the rules and others not.
On that front I completely agree with you. Everyone should play by the rules.
My issue is with the rule itself. The map nonsense.
A manufacturer should sell its product at whatever cost it wants to the retailers or wholesalers. I fail to understand why they dictate how much retailers should sell it for.
It prevents retailers for giving out sales to consumers and that’s where we end up paying for it. And it helps retailers who don’t want to put things on sale and lose margin because they know every retailer is also selling for the same price. It’s no different than retailers agreeing to sell something for the same price in order to avoid competition which I believe is illegal.
Please know my frustration is not with Md or BRS.
You wanna know what's even crazier...
There are some companies that tell the distributors (wholesalers) what price they have to sell a product to a store for. No adjusting the price at all, and it's the same price from every wholesalers. I know, I'm in distribution sales.
You don't see it too much in aquatic items, but more in dog food and companion pet stuff.