MARKET RESEARCH
MARKET RESEARCH
MARKET RESEARCH
You need to know who your competitors are.... if there's 2 or more nice coral/fish stores in your local area, you'll be wasting your money.
Its extremely extremely difficult to get ppl.to shop your store over another. If your price and selection is Similar to other stores PPL BUY OUT OF HABIT AND COMFORTABLENESS. They'll look around your store and say "eeeeeh" shrug their shoulders and leave
Where are you going to buy your coral/fish from wholesale?
Most wholesalers dont accept orders under $500.... maybe even under a $1000.
As every week goes by..... you are sitting of thousands of dollars of stock that's not selling while ppl are clamoring for special orders that you have to meet a $500/$1000 minimum.
It sounds like fun and exciting owning your own LFS.... but in reality you spend a LOT of SLEEPLESS nites staring at the ceiling on how you're going to make rent/payroll for the week
.
MARKET RESEARCH
MARKET RESEARCH
You need to know who your competitors are.... if there's 2 or more nice coral/fish stores in your local area, you'll be wasting your money.
Its extremely extremely difficult to get ppl.to shop your store over another. If your price and selection is Similar to other stores PPL BUY OUT OF HABIT AND COMFORTABLENESS. They'll look around your store and say "eeeeeh" shrug their shoulders and leave
Where are you going to buy your coral/fish from wholesale?
Most wholesalers dont accept orders under $500.... maybe even under a $1000.
As every week goes by..... you are sitting of thousands of dollars of stock that's not selling while ppl are clamoring for special orders that you have to meet a $500/$1000 minimum.
It sounds like fun and exciting owning your own LFS.... but in reality you spend a LOT of SLEEPLESS nites staring at the ceiling on how you're going to make rent/payroll for the week
.