You're the only one that implied that BRS should lose money on the 5 gallon buckets. The people who loved the 5 gallon buckets stated in their posts that they're willing to pay more. If the 5 gallon buckets are not economical, why not raise the price on them? If nobody buys them and the market won't support the new price, then cancel them.
This is what bothers me most about this product line change. None of what Bulk Reef Supply has said about their new additive line appears to jive with reality or common sense. Bulk Reef Supply claims that the newer product line features ultra-pure pharmaceutical grade components. However, they already claimed that their old additives were "pharmaceutical grade" and
were much purer than the competitors' products. So why the increase in quality? If the "inferior" products from their competitors were likely good enough and the old additives were already much better than that... why make them even better still?
If you need to charge more money for old product lines or change your existing product line simply to stay competitive, I have no problems with that. If you want to change your product line and charge more money just because, I may not agree with that, but I can at the least understand and accept that. I can even understand a new pharma line and charging more because the old supplier went out of business, and this is just the way the new product line has to be sold. This price increase was none of those things. This product line change was ostensibly in the name of quality, when I (and many others) believe the old BRS stuff was already more pure than necessary. It feels dishonest to introduce the new pharma line all in the name of purity when BRS sold the old stuff as being the gold-standard of purity in the aquarium hobby in the first place.
I know we're beating a dead horse here, but posts like yours suggest that people have a fundamental misunderstanding of the opposition to this change. I know that things get more expensive and businesses have to charge more money. I wouldn't have cared if there was a 10% - 20% increase in price over the old product line. I also don't ever expect a business to operate at a loss. What I take exception to is the 50% to 100% price increase all in the name of unnecessary purity, especially when the old stuff was marketed as basically the purest you could possibly get.