The announced price for the Maven is $1199. That is the price they gave the vendors, who aren't allowed to change it. That said, it's still pre-release. There's nothing stopping CoralVue from increasing or decreasing it.
My humble opinion is that CoralVue never intended to release the Maven this year. Back in the Spring the Trident NP was coming out. Potential customers deciding between Hydros and Apex may have been swayed by the fact that one system did testing while the other didn't. The Maven announcement came a few weeks before the NP's release date.
It is possible that CoralVue mocked up a case so that they could tell potential buyers of the Hydros system that they had a tester coming soon. Note that since April or May, when the Maven was first announced, we have not seen a single video of it doing anything.
We haven't seen screenshots of the app with the Maven features in it. We haven't seen them run a mock test in a controlled lab environment. That is unusual for such an anticipated device.
The Mastertronic Essential had numerous marketing videos for up to a year before it was released. The Trident NP had pre-release videos made both internally and, just before release, by vendors.
The lack of videos and marketing material in the time after the announcement could indicate that the Maven is nowhere near ready to be released. Carlos and David said they were making improvements to it back in November. Many assumed this meant additional features. It likely meant that they were improving the device's core functionality.
I don't begrudge CoralVue for taking this approach, if it is their approach. They need to do what they need to do in a competitive market. I still love my Hydros devices and can't imagine running my system without them.
PS: Yes, I am the guy who said the same thing in the FB group using another name. Not trying to hide; I use this name on bulletin boards for privacy.