Gyres have static flow. I have some 280s in a 240g tank and hate them, but they do move a LOT of water. I would never use them alone. People will tell you that you can run them backwards and all of this, but they still make corals "lean" as they grow and stuff. You can put them very near the top and barely see them, but you can do this with nearly all pumps. I will say this... people complain about having to clean them and performance and all of that, but I have never once cleaned mine in about 18 months and they still move as much water as they did when new. I do not expect them to last for very long, but so far, they have been reliable and have not needed anything.
Vortechs are cool, but you cannot point or direct them. I find them easier to use in smaller tanks where water will be random in every square inch due to small volume and you can get good flow everywhere via brute force. Even on my 240g, mp40s will leave dead places and places with static flow just by having to be perpendicular to the glass. These are not too long lasting and if you get five years out of them, then you will be doing well... you can get new wet sides and replacement parts, so this helps. These are hard to buy used since they do seem to have a lifespan.
What you will like best is up to you... no way around this. There are pros and cons to each. For me, I just buy for longevity and performance - I get equally frustrated with cords on the outside as much as I do with cords on the inside, I hate static flow and I just buy for longevity and performance. This means Tunze for me. I only touch them when the coralline grows and closes the grates shut. I have many of their products that are more than a decade old. I have a box of mp40s that I do not really use anymore, but they can be cool to just stick on for extra flow if I need it for a while.
I do not use apex, so if that is factor to you, then consider it. It means nothing to me.
