This post is to see people's opinions of an idea for a club/membership.
I would love to know your thoughts.
Background
A local reefer has decided to start his own LFS, Great Lakes Fish and Coral, near Cleveland Ohio. Many people have come to know and trust him over the years. He previously worked at the other great LFS. He actually started me on my journey of reefing awhile back. Since he has started his own shop he wanted to grow the community more by making a club tied to his company. The local Facebook group has actually become a large problem as of late causing many people to want to leave the group/hobby all together. I am trying to help with ideas and implementation as much as possible. That is why I want your ideas and opinions as well.Benefits of being a member
These are just initial ideas and concepts so they could change over time. Below is what members would receive- 10% discount on fish and coral
- early notice of what will be coming into the shop
- Higher end corals exclusive to the club
- QT Coral and Fish
- Samples of products
- DIY fish food
- Tickets to community raffles
- We did something similar to this at a hardware store I worked at in high school. Gardeners would bring in clippings, sprouts, seeds, or other goods to be raffled off for a free ticket. Local shops would also donate goods from their stores or would donate mulch, pots, or fertilizer. this provided advertising to locals and increased turnover of products that weren't selling well. We did this for mother's day and memorial day. At one point a lawn mower was raffled off as well. We would do something similar of members donating coral, 3d printed goods or local stores paying to sponsor an item.
- Tank tours of members on their YouTube page
- Discounts on take maintenance for trips or TLC of a neglected tank
Pricing
This will be the largest defining factor for most people. I was in the ball park of $10-$20 per monthI would love to know your thoughts.