You really have to use it to understand. For instance, not only do I get a single list for all my updated and unread threads, I get it also for messages. Then, I also get a shortened list of watched forums for me to quickly go into. On top of that, there is not a lot of other noise that makes it hard for me to focus in on the info. To top it all off, it rolls ALL my forums into one app. As an advertiser, I want to of course get people's eyeballs, but when there are so many ads, badges, emojis, etc. all trying to get my attention, it makes it hard to focus. I think there could be a cleaner way to deliver on both - get the ads in there to support the site while at the same time making it easier for the mobile user. Is there some sort of program that TapaTalk has where you can get some of your ads in there?