18. Marketplace Privacy Policy
This section explains how Reef2Reef collects, uses, discloses, protects, and retains
Marketplace information.
18.1 Scope and relationship to Community privacy
This
Marketplace Privacy Policy explains how Reef2Reef
Marketplace LLC, doing business as Reef2Reef or
Reef2Reef Market (“Reef2Reef,” “we,” “us,” or “our”), collects, uses, discloses, and retains personal information in connection with
market.reef2reef.com and related
Marketplace services. It is the
Marketplace privacy notice.
The Reef2Reef Community Privacy Policy at
https://www.reef2reef.com/help/privacy-policy/ continues to apply to Reef2Reef.com and Community activity. Because the
Marketplace uses a Reef2Reef account and may create or update Community threads, information may move between the Community and
Marketplace as described below. When this section addresses
Marketplace activity more specifically, it supplements—and does not replace—the Community Privacy Policy.
18.2 Information we collect
Depending on how a member uses the
Marketplace, we may collect or receive:
- Account and profile information, such as Reef2Reef user ID, username, name, email address, avatar, account status, membership or sponsor status, Marketplace account type, profile details, communication preferences, and verification status.
- Seller and business information, such as business name, seller classification, contact information, service area, tax or regulatory status, Stripe onboarding status, payout eligibility, and information needed to comply with seller-verification or marketplace laws.
- Listing and content information, such as titles, descriptions, categories, prices, quantities, photographs, video, item condition, livestock information, location or pickup area, shipping and DOA terms, reviews, reports, and content included in a related Community thread.
- Transaction and fulfillment information, such as orders, offers, amounts, fees, shipping name, address, and telephone number where provided, billing or tax location, tracking, delivery status, pickup confirmations, refunds, cancellations, disputes, chargebacks, payouts, and transaction-related messages.
- Support, moderation, and claim information, including communications with Reef2Reef; photographs, video, packaging or condition evidence; carrier records; reports; appeals; and records of Marketplace enforcement.
- Device and usage information, such as IP address, device and browser information, cookie or similar identifiers, access times, pages and features used, referring pages, approximate location derived from IP address, log and technical error information, and security or fraud signals.
- Information from other sources, including Reef2Reef Community account records, transaction counterparties, Stripe, Sharetribe, carriers, mapping or media-hosting providers, analytics providers, identity or fraud-prevention providers, public sources, and authorities where permitted by law.
Payment-card details, bank-account details, government identification, taxpayer information, and identity-verification materials may be collected directly by Stripe or another payment or verification provider. Reef2Reef generally receives transaction, verification, account-status, and payout information rather than complete payment credentials, but the provider’s own privacy policy governs information it collects directly.
18.3 How we use information
We may use personal information to:
- create, connect, authenticate, and administer Marketplace accounts and account types;
- publish listings, profiles, reviews, and related Community threads and operate search, maps, messaging, notifications, saved listings, and other Marketplace features;
- process orders, payments, taxes, fees, refunds, disputes, chargebacks, seller onboarding, and payouts;
- share the information reasonably necessary for a buyer and seller to complete shipping, delivery, pickup, a service, or another Marketplace transaction;
- provide support; review listings, claims, reviews, and appeals; enforce the Terms and Policies; prevent fraud and payment evasion; protect members, animals, the Marketplace, and the Community; and preserve evidence;
- comply with tax, accounting, seller-verification, consumer-protection, wildlife, payment, court, and other legal requirements;
- maintain, secure, troubleshoot, measure, analyze, and improve the Marketplace and develop new features;
- send service, transaction, safety, policy, and account communications; and
- send promotional communications or use optional analytics or advertising technologies when permitted by law and consistent with the member’s choices.
Where applicable law requires a legal basis, processing may be based on performance of a contract, compliance with law, Reef2Reef’s legitimate interests, protection of vital or legal interests, or consent. A member may withdraw consent where consent is the basis, without affecting processing that occurred before withdrawal.
18.4 When information is disclosed
We may disclose personal information in the following circumstances:
- To transaction participants. A buyer and seller may receive names, usernames, profile information, delivery or pickup information, contact information, order details, and messages reasonably needed to evaluate or complete the transaction. Sellers do not receive a buyer’s complete payment-card information from Reef2Reef.
- Publicly or to Community members. Listings, usernames, avatars, seller status, reviews, public profile information, and related Marketplace or Community content may be publicly visible and may be copied, indexed, quoted, or shared by others.
- To service providers. We may provide information to Sharetribe, Stripe, hosting, authentication, identity-verification, tax, fraud-prevention, mapping, media-hosting, communications, analytics, support, carrier, and other providers that help operate the Marketplace.
- For legal, safety, and enforcement purposes. We may disclose information when reasonably necessary to comply with law or legal process; respond to authorities; enforce agreements; investigate fraud, illegality, safety, or security concerns; or protect Reef2Reef, members, animals, or others.
- In a business transaction. Information may be reviewed, transferred, or disclosed in connection with a merger, financing, acquisition, reorganization, bankruptcy, or sale of all or part of the business, subject to applicable law.
- At the member’s direction or with consent.
Third-party services process information under their own terms and privacy policies when they act independently. Current provider notices include Sharetribe’s privacy policy at
https://www.sharetribe.com/privacy-policy/ and Stripe’s privacy policy at
https://stripe.com/privacy.
18.5 Cookies, analytics, and advertising choices
The
Marketplace may use cookies, local storage, pixels, software development kits, and similar technologies. Necessary technologies support sign-in, security, checkout, preferences, and core features. Optional technologies may measure use, improve features, remember choices, or support advertising and campaign measurement.
Members can use available cookie controls and browser or device settings to manage optional technologies. Blocking necessary cookies may prevent sign-in, checkout, or other features from working. Marketing email may be stopped using the unsubscribe option, but account, transaction, safety, and policy communications may still be sent.
The Reef2Reef Community Cookie Policy at
https://www.reef2reef.com/help/cookies/ provides additional information about cookies used by Reef2Reef. Where the
Marketplace or a linked Reef2Reef account flow uses Google reCAPTCHA, Google’s Privacy Policy at
https://policies.google.com/privacy and Terms of Service at
https://policies.google.com/terms apply.
18.6 Retention and account deletion
We retain personal information for as long as reasonably necessary to provide the
Marketplace, maintain transaction and seller histories, resolve claims, prevent fraud and abuse, enforce agreements, comply with tax, accounting, payment, wildlife, consumer-protection, and other legal obligations, and establish or defend legal claims. Retention periods vary by record type and legal requirement.
Closing a
Marketplace or Reef2Reef account does not necessarily remove information that must be retained, information already shared with a transaction participant, or public content that Reef2Reef has a legitimate reason to preserve. We may deidentify information and retain or use it in a form that cannot reasonably be linked to an individual.
18.7 Security and member responsibilities
Reef2Reef uses reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information. No website, transmission, or storage system is completely secure, and we cannot guarantee absolute security. Members must protect account credentials, use accurate delivery information, avoid posting private information publicly, and promptly report suspected unauthorized access or fraud.
18.8 Privacy rights and choices
Depending on where a member lives, the member may have rights to request access, correction, deletion, or a copy of personal information; to object to or restrict certain processing; to withdraw consent; to opt out of certain targeted advertising, sale, sharing, or profiling; and to appeal a denied privacy request. Reef2Reef will not unlawfully discriminate against a member for exercising an applicable privacy right.
A request must provide enough information for Reef2Reef to verify identity and locate the relevant records. An authorized agent may submit a request where applicable law permits, subject to verification of the agent’s authority and the member’s identity. Some requests may be denied or limited when an exception applies, including for transaction records, fraud prevention, legal compliance, security, free expression, or legal claims.
Privacy questions and requests may be submitted through Reef2Reef’s contact form at
https://formcrafts.com/a/hjdnrrw. The requester should identify the request as
Marketplace-related and provide the Reef2Reef username and email address associated with the account, but should not send a password, complete payment-card number, or unnecessary identity document through the general form.
18.9 International processing
Reef2Reef and its providers may process information in the United States and other countries. Those countries may have different privacy laws. Where required, Reef2Reef or the applicable provider will use a recognized transfer mechanism or other legally permitted safeguard.
18.10 Children and Marketplace eligibility
The
Marketplace is limited to people who are at least 18 years old and is not directed to children. If Reef2Reef learns that a person under 18 has created or used a
Marketplace account, Reef2Reef may restrict the account and delete or retain information as appropriate for safety, legal compliance, transaction integrity, and applicable law. The separate Reef2Reef Community may have different participation rules.
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