I'd be fine with color scheme rather than names. Orange and blue zoas, gold torch, green hammer with purple tips.. Use of just colors instead of some stupid name would cut the price in half. At the same time would be much easier to find. It's not like the coral dealers created the frag in a lab.
Well, they are kind of grown in a lab, so to speak. All of these chop-shops are importing corals from the same handful of maricultured coral farmers, who all have roughly the same species/morphs (if two coral farmers are farming in the same area, they’re going to have the same corals). Shop A gets the same coral as shop B, but they look a little different in different conditions, so they both name the same coral something different, and the end result is that the names are meaningless from an identification standpoint (which is the only half-reasonable argument that can be made in favor of the name game).
I don’t necessarily have a problem with coral farmers who grow out a particular distinct specimen for years and name it something, people like Jason Fox and Steve Tyree come to mind. They collected specimens in the wild, aquacultured them, and then named them, they are specific, documented, almost pedigreed corals, which is completely different than someone importing maricultured corals, naming them, and then charging double or triple acting like it has the same sort of provenance or years long history of proving to be a good aquarium specimen (ie is relatively hardy, keeps its coloration, etc.).
The name game is probably one of the most rotted, soulless aspects of the hobby. Its all about the money, there is no love or dedication put into chopping up corals that someone else took the time to grow and nurture (and get paid nearly slave wages for back breaking work, this is a whole other ethical discussion to be had, the person who grew the coral for years gets a couple dollars for it, and the person chopping it up makes hundreds if not thousands per colony). In a way, I kind of feel like a lot of these vendors haven’t earned the right to name a particular coral.
And don’t even get me started on Live Sales, they go hand in hand with the name game and are borderline predatory in the way they manipulate people into thinking if they don’t buy a particular coral now, they’ll never have another chance (they’re basically exploiting FOMO).
I don’t know, even with all of the advancements in technology and equipment, and the expansion of the knowledge base of the last 10-15 years, I can’t help to lament the good ol’ days. Which is really bizarre for me, because in general I’m not a nostalgic or overly sentimental person, and I’d usually say that the ‘good ol’ days’ don’t exist, but man has the hobby changed.