Example of a company walking the line - Reefbreeders. They recently released the Meridian, it’s not the cheapest light out there but certainly not the most expensive. They are charging what they need to and nothing excess. Here’s what people might not know:
1) while the photon was a custom layout, it was in an existing lights chassis. The meridian is 100% original and a exclusive design by RB from ground up
2) the photon v2 was a highly successful light. And I’m a big fan of it. I used it for several years and would take it over most other lights on the market today. RB goal with the Meridian was to make a superior light - in all areas. They told me there isn’t one thing that the photon does better than a Meridian. The photon is not a bad light at all. The Meridian is very very good.
3) To achieve this, it took almost 4 years of r/d, testing and more r/d. They invested over a million dollars into the creation and development of the optic lenses alone.
4) the prior app was not owned by rb. It was a modified app from another developer, who owned the rights and could control it. For the Meridian, RB wanted to remain in control of the new app and not be powerless if a situation arose. They invested heavily into creating their own app from scratch to better protect users long term.
5) now that the light is out, they aren’t price gouging to be rich. They are trying to walk the line between staying afloat and modest profit - to reinvest into the company to bring more products and innovation in future years
The main owner has not given himself a paycheck for over 6 months. He drives a 2018 accord. The owners live in average houses. They are not rich and they are not trying to become rich. They are trying to build products they believe in for a company they believe in.
People may say something’s “too expensive” and that’s a surface level observation. Maybe, like RB, there’s some background to the pricing that you aren’t aware of, and no part of that is for a ceo to live a lifestyle of excess.
https://www.reef2reef.com/threads/reef-breeders-meridians.1095449/post-13304781