Why Do We Continue To Buy Frags?

VR28man

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A few random thoughts on the many interesting points on this thread.


I want to know how your LFS stays in business. The margin on dry goods in this business is so low, there is no way he can afford to just sell those. Most store owners who are successful do it through coral and fish.

Also - with blastos I will pay 225 for a 20 head colony. These guys are hardy and i know i can keep them. But what about acros? If I buy a $50 head and kill it, I’m out $50. If I buy a colony at $400 and kill it, I’m out 8 times as much.

I do agree that the attrition rate on frags is bad. But I also told my girlfriend that if you can’t take a $100, watch it burn, and be ok, then this is a rough hobby to be in. I don’t mean that in the sense that it’s only for the ultra rich, but that you have to understand you are going to have loses.

It seems to me that an LFS has to diversify, and/or do setup and maintenance, and if big enough do mail order. My favorite LFS does half Koi and half reef; they do koi pond setup and maintenance which IMO is probably the biggest money in the retail ornamental fish business. My second favorite has a much smaller, but still quality tanks, and makes the most money from installs and maintenance. My closest LFS has a decent size store (about the same size as my favorite LFS) and pushes their setup and maintenance. (I blow hot and cold on their tanks and maintenance). We also have a new LFS in the past year who has a decent size frag setup (maybe half the size of aquaSD in San Diego; a surprisingly small facility IMO for its online presence and for its mail order volume); however I'm not terribly hot on their business practices and prices. Nevertheless, this last one also has a good client base (he was private for many years) and I'm sure eventually will be doing mail order.



I've only had like 1-2 frags die on me for "no reason"; I've lost quite a few due either to the wrong kind of light or due to bad management while I'm gone for like 2-3 weeks. Once you get them going and have them well cared for, you will have too many.



As far as bans, we have no one to blame but ourselves. John Tullock's book "The Natural Reef Aquarium" from like 15 years ago is the best book on reefkeeping (still mostly relevant, though some techiques like using two part and LEDs are now more popular than back then). Its discussion on sustainability (net caught or nothing) and legislation could be cut and pasted to today, even though the state of many local reefs supposedly is more dire. So all this stuff is an old hat. At the same time, there is legislation; I'm told the DLNR in Hawaii essentially bans all coral importing and local SPS collection and keeping; a similar agency in Florida bans the sale and private collection of local SPS and some categories of soft coral (Gorgonia ventalina, a really pretty and common gorgonian).

IMO, there is no environmental reason that common local SPS' in either jurisdiction from the local restoration farms could not be sold to earn side money for those farms. (besides the fact that those SPS', like most SPS', are not terribly colorful, and I would be one of the few people in the world that wants a Porites lobata or Pocillopora eydouxi). Same thing would go for limited and well controlled private collection along the lines of fishing or hunting regulations: go pay for a tag for a coral or fish of limited size you want to collect for your aquarium, get it, declare it to the DLNR, and go on your way.




To the OP, no one has to pay more than $20 for a frag of any category of coral, IME, from zoas to acros. I also will refuse to pay more than $50 for a frag under any condition, unless I specifically order such athing. Most of my frags come from local reefers through my local club. Sometimes the best people to get them from are people who run their own private mini LFS's out of their own frag tanks. (quality varies; some are OK, some are awesome, as good as the best LFS). At the same time, all of the LFS' around here have $30, $20, $10, even $5 frag racks (the latter being basically what some might call "trash zoas", tiny LPS, birdsnests and monti plates). The online coral farms are good too; @PacificEastAquaculture will ship to me and anyone else in the same UPS zone for $20. [which I don't count in the cost of the frag]

[as an aside, under those conditions it's quick and easy to spend your way into a situation where you're overloaded with frags]

This acro was a $10 frag from the closest LFS reference above. Three months ago, it was a tiny bit glued onto the plug. [emoji57] It has not grown vertically as much as I'd like, bit it's encrusted, thickened its encrustation, and has definitely gotten thicker. (and yes,this pic was a reminder that I need to brush off some algae. [emoji1] )

ab61ef10604e68aaf66943fc37f1a177.jpg





If you don't live in a major metropolis, you honestly just have to face the fact either you have to be very selective or you have to mail order (and pay the $40 shipping fee on top of whatever you buy. IMO, this is a deterrent to impulse buying [emoji1] ). I grew up in Real America ("civilization" = you live in 30 minutes drive of a grocer and dollar store; "town" = +wal mart; "city" = + target, home depot, petco; "metropolis" = +costco, Kohls, and the other big box stores and major chain restaurants) too; this is just part of life.


I know a few LFS' that do sell colonies on the $100+ side; the colonies definitely sit for a while but they eventually disappear. (even the 7" dragon eye for $200 and the 7 inch red planet for $800! though, the latter was only in OK condition the second time I saw it; it might have bleached and now in the live rock tank). Given the number of tank breakdowns they get in, I'd imagine many of the "colonies" were from the broken down tanks.

As a side bar, this brings me to a conundrum: I am not into fragging for trade or local sale, but I will inevitably eventually need to get rid of "colony" sized pieces I don't need and have no idea how to market them if people really just want frags.

e.g.: @madweazl very generously gave me this dream colony a few months ago:

6bed2ba740d2559ae619ed331b576d7b.jpg


And on something like that stuff easily breaks off; a decent size section broke off like a month ago and now it's doubled in size:

48b77926b7871e8cc05953190b829a89.jpg


It would easily be a $40-80 at the LFS'; I want to keep it longer and if I do sell it (which I probably will in like a year because of space) I have no idea how I will sell it unless i just functionally give it away (the way @madweazl basically did. But giving away a small colony essentially cheapens its value, unlike the big colony he gave me which is awesome no matter what. I may ask like half market price, and ask the buyer to show me they donated the sale price to the Coral Restoration Foundation in Florida rather than paypal. In fact, I probably should practice what I preach first, since I did get a dream colony..... [emoji1] [emoji1] )
 
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FO_Reef

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it seems fish and corals have gone up since I had my reef about a decade ago
I remember paying like 25 bux for a nice size yellow tang and now they are 50 bux even for silver dollar size ones
there's a lot more corals available now but yeah prices have gone up and size has gone down but I guess we did it to ourselves
About 20% of that increase is inflation
 
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mfrumkin

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I want to know how your LFS stays in business. The margin on dry goods in this business is so low, there is no way he can afford to just sell those. Most store owners who are successful do it through coral and fish.

Also - with blastos I will pay 225 for a 20 head colony. These guys are hardy and i know i can keep them. But what about acros? If I buy a $50 head and kill it, I’m out $50. If I buy a colony at $400 and kill it, I’m out 8 times as much.

I do agree that the attrition rate on frags is bad. But I also told my girlfriend that if you can’t take a $100, watch it burn, and be ok, then this is a rough hobby to be in. I don’t mean that in the sense that it’s only for the ultra rich, but that you have to understand you are going to have loses.

My LFS stays in business by:

A. providing service and maintenance. Most of his clients are NOT DIY. I am not DIY, I do some minor service myself, but do not have the time, inclination, or skill to set up ROI systems, Apex systems, or do water changes myself. I have tried but have not been successful at it. It is easier and less frustrating for me to hire someone to do it.

B. The LFS has been in the same location for at least 50 years. I used to go there as a teenager, I'm 65 now, and the current owner worked there after school. He has developed long term relationships with the neighborhood, is well known, and trusted. He has created a loyal customer base. Case in point: I recently ordered a waterbox 30.2 AIO for my office. I could have ordered it directly from waterbox but I chose to order it from the LFS so he could make some money. The same with the Nyos Viper, and Duett ATO. I know he gets them at a slight wholesale from Marine Depot and I'd rather see him make a little bit. He also stands 100% behind everything he sells.
There have also been times when he has told me he can't compete on an item and sent me to Amazon or Marine Depot.

C. He sells a lot of tanks and equipment in addition to livestock. Yes, his inventory of corals has decreased. He told me that the wholesaler he bought colonies from is now offering mostly frags. He does have connections because of his longevity and he does get wholesalers who will put aside larger pieces for him, but not as often as in the past.

I do buy frags, but I try to be selective. I have 6 zoas coming in tomorrow. They are all the same species and all supposed to be 10+ heads. If they are as described I will take them off the discs and put them together on one rock and hope to grow a colony. Some things he can't get so I have to buy elsewhere. The nano tank is going in my office and will primarily be RFA, zoas, and shrooms. Through research, I have found a couple of excellent online vendors for RFA. If I want acans and my LFS doesn't have what I want I'll go to Austin Aqua Farms. I have purchased from them in the past and trust them.

"But what about acros? If I buy a $50 head and kill it, I’m out $50. If I buy a colony at $400 and kill it, I’m out 8 times as much."

Excellent point and the reason I stopped buying acros. I'll admit it. I can't keep them alive for any period of time in my tank regardless of size. So I just don't buy them. Fortunately, there are many other corals I like better that are easier to take care of.

Yesterday I stopped by 2 aquarium stores I used to go to in Culver City. Both have stopped carrying corals. A rather well-known store in Studio City has gone from 4 coral tanks to 1. I live in Los Angeles, so I should have many, many options, but those options are shrinking.

At this point, when I am done restocking my 180gl and finished my nano I am probably done.

As far as bans go: Indonesia is a corrupt gov't. 2 years from now the gov't changes hands, the right palms get greased, and imports start back up. There is a lot of money on the table, it just has to get to the right hands. I also think the whole frag business is on a bubble. So MANY people offering the same items I think the supply will soon outstrip the demand. As supply goes up more people will refuse to pay $100 for a 3 head frag. Google zoanthids for sale and you get 10 pages of the same species and variety. And I wonder how many new hobbyists will be turned off when they don't read the fine print and find out they are only getting 3 polyps for $200, not the actual colony in the photo and oh yeah the photos have been "juiced" with creative lighting and filters.
 
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mfrumkin

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It’s like saying all cars are way too expensive and using the price of a new Ferrari as the evidence.

No, it is not like that at all. It is more like saying "I am going to pay a Ferrari price for my Fiat and then tell everyone how happy I am to do it."
 

ReeferReefer

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It is much easier to walk out with a $20 purchase than a $250 one. As mentioned before, lower risk as well.
 

that Reef Guy

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When I started in this hobby 15+ years ago I would go to my LFS and purchase nice sized colonies/corals at reasonable prices.

About 2 weeks ago I gave my Granddaughter about half the corals in my 180gl to stock the 50gl tank I had given her. So I went out looking for new pieces to stock my tank. 95% of everything is little bitty frags on plugs at inflated prices. I am of the opinion and experience that buying frags, for the most part, is a sucker's game. The attrition rate is horrible. Yet most hobbyists continue to purchase frags because that is what is available. But why is that the only game in town? If we, as buyers, stopped buying overpriced frags the retailers would be forced to reduce the price or increase the size. Here is an example: I went to my LFS and asked if he could get me a nice Blasto colony, (BTW 4 heads on a plug IS NOT a colony), and he took me over to his display tank and told me I could buy one of the 2 colonies he had. About 20 heads for $225. He then took me to his frag tank and showed me the same heads at $60 each and he has a constant turnover of them. I asked him why people would pay $60 a head and he told me that is what hobbyists have become conditioned to buying.

He has a handful of old-time customers like me who he tries to find bigger pieces for, but most people prefer to buy frags. There is another well known LFS near me who has basically stopped selling corals because he told me selling frags is just ripping his customers off and he doesn't need the money that bad.

So someone explain to me? What is the fascination with buying frags?

What is wrong with Frags?

You say it is a suckers game?

You say Frags Die?

I only buy Frags.

I have no issues.

If you are Killing Frags it is because you are Doing Something Wrong.
 

that Reef Guy

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When I started in this hobby 15+ years ago I would go to my LFS and purchase nice sized colonies/corals at reasonable prices.

About 2 weeks ago I gave my Granddaughter about half the corals in my 180gl to stock the 50gl tank I had given her. So I went out looking for new pieces to stock my tank. 95% of everything is little bitty frags on plugs at inflated prices. I am of the opinion and experience that buying frags, for the most part, is a sucker's game. The attrition rate is horrible. Yet most hobbyists continue to purchase frags because that is what is available. But why is that the only game in town? If we, as buyers, stopped buying overpriced frags the retailers would be forced to reduce the price or increase the size. Here is an example: I went to my LFS and asked if he could get me a nice Blasto colony, (BTW 4 heads on a plug IS NOT a colony), and he took me over to his display tank and told me I could buy one of the 2 colonies he had. About 20 heads for $225. He then took me to his frag tank and showed me the same heads at $60 each and he has a constant turnover of them. I asked him why people would pay $60 a head and he told me that is what hobbyists have become conditioned to buying.

He has a handful of old-time customers like me who he tries to find bigger pieces for, but most people prefer to buy frags. There is another well known LFS near me who has basically stopped selling corals because he told me selling frags is just ripping his customers off and he doesn't need the money that bad.

So someone explain to me? What is the fascination with buying frags?

People prefer Frags for a Variety of Reasons.

#1 It is Cheaper
#2 Some people don't have large Tanks and don't want room taken up.
#3 Some people say they like to watch the Little Frags Grow.
#4 Variety - Lets say you have $100 to spend (You can buy one bigger Colony for $100 or 5 $20 Frags). Then you have more Coral and More Variety.

I don't see why you are Complaining.

If you do not like Frags then don't buy them.

There are Colonies for Sale.

Most people Prefer Frags these Days though Hence why there are so Many.

Nothing Wrong with that.
 

that Reef Guy

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Why are you so concerned with what other people are buying?

Perhaps you prefer colonies ripped out of the ocean. I like aquacultured frags. It’s much more sustainable, especially with the way things are headed.

Don’t like it? “We” made our choice.

Excellent Point.
 

that Reef Guy

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Conservation... I like to buy frags because most have been grown from other frags. Secondly, a frag that stays healthy and grows well seems to have adapted well to aquarium life/environment. Better yet, I like to buy frags from fellow reefers as theirs are likely the healthiest (if they are thriving obviously). I also like to buy captive bred fish when possible as well for pretty much the same reasons.

So True.

Maybe the OP is buying Frags of Stuff Just pulled from the Ocean and Killing them.

Or Buying Fresh Cuts.

You need to know what you are Buying.

The Ocean is nothing like a Tank.

Corals Home Grown in Tanks are much more likely to live because they are used to Aquarium Life and Not Just Pulled from the Ocean.

Times have changed.

The OP Needs to understand that.
 

that Reef Guy

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Did you know Indo is closed and about 80% of the corals in the trade used to come from there? Now there is $200-$1000 colonies from Australia or Vietnam zoa rocks covered in pests. That's about it for colonies.

Frags are a good way to get diversity and aquacultured corals. Not sure why you say the attrition rate is horrible, we make thousands of frags a month and only lose a small percentage. We keep them until they are healed up and growing before offering them for sale.

Yep.

Know where they are coming from.

Buy Frags from Reputable Sources that take care of their Coral and Don't Sell Fresh Cuts.

I always prefer to buy Aquaculture from People like Cherry Corals that know what they are Doing and Sell a Healthy Coral.

The Ban is another Problem.

I bought a Coral Seven Years ago at a Frag Swap for $20 (That same $20 Coral is now $600 now due to the Indonesian Ban).

So the Ban Does not Help any.
 

Halal Hotdog

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We are 8 pages deep, so not sure if anyone is still reading this thread, but here is my $.02. Back in the day we killed colonies like that was our goal. We have definitely improved our ability to keep corals alive. Also the aquacultured corals are significantly hardier in our tanks than the wild colonies. However the prices and sizes have taken an insane turn. I feel a lot of people paying inflated prices for >1" or 1 poly frags are newer to reefing. We all know the largest number of people getting out of the hobby have been reefing for less than 12 months. Unless it is free, I do not acquire 1 polyp of anything, even in perfect conditions it can just spontaneously die. I feel there is an online frag bubble that will eventually burst. People will get tired of buying an online frag with a picture that is melting their corneas and receive a brown colored coral.
 
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mfrumkin

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People prefer Frags for a Variety of Reasons.

#1 It is Cheaper
#2 Some people don't have large Tanks and don't want room taken up.
#3 Some people say they like to watch the Little Frags Grow.
#4 Variety - Lets say you have $100 to spend (You can buy one bigger Colony for $100 or 5 $20 Frags). Then you have more Coral and More Variety.

I don't see why you are Complaining.

If you do not like Frags then don't buy them.

There are Colonies for Sale.

Most people Prefer Frags these Days though Hence why there are so Many.

Nothing Wrong with that.

Once again you misconstrue my post. I'm not complaining I'm questioning. If you read my posts you'll see I do buy frags, I am just highly selective. I also have a 180gl tank. A few weeks ago I foolishly ordered some frags. Despite the advertisement, they were not, IMO, WYSIWYG. Instead of putting them in my frag rack, (again my mistake), I glued them into the tank. They looked nearly invisible. And then of course during the night my clean up crew knocked a number of them into holes and crevices.

I completely understand why frags are preferable in a nano tank.

"#4 Variety - Lets say you have $100 to spend (You can buy one bigger Colony for $100 or 5 $20 Frags). Then you have more Coral and More Variety."

I prefer quality over quantity.

"There are Colonies for Sale."

Really? Send me some links.

"Most people Prefer Frags these Days though Hence why there are so Many."

Do you really believe that? If you do I'm sorry but you have no real clear understanding of how market forces work.
 
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mfrumkin

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So True.

Maybe the OP is buying Frags of Stuff Just pulled from the Ocean and Killing them.

Or Buying Fresh Cuts.

You need to know what you are Buying.

The Ocean is nothing like a Tank.

Corals Home Grown in Tanks are much more likely to live because they are used to Aquarium Life and Not Just Pulled from the Ocean.

Times have changed.

The OP Needs to understand that.

LOL!! I only have 40 years experience in freshwater, cichlid, FOWLR, and reef tank experience, so I have no REAL understanding of how things work. Does Cherry Coral pay you to shill for them or do you do it for free? BTW, I have probably GIVEN AWAY more coral than you have ever purchased.
 

eggplantparrot

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Do you really believe that? If you do I'm sorry but you have no real clear understanding of how market forces work.

I definitely believe that myself, as I see it myself. my LFS has had the same tank full of Acan colonies for the past 4-5 months. they range from super colorful 'ultra' to 'B' grade and literally 1 or 2 have been sold whereas their frags tank right beside it always has frags of more or less the same Acans that get eaten up by the shoppers
 

ReeferReefer

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LOL!! I only have 40 years experience in freshwater, cichlid, FOWLR, and reef tank experience, so I have no REAL understanding of how things work. Does Cherry Coral pay you to shill for them or do you do it for free? BTW, I have probably GIVEN AWAY more coral than you have ever purchased.

Perhaps you have all the experience you say you have, but it seems a bit rude to talk that way. Especially coming from someone with 50 posts, talking to someone with almost 10k posts. @that Reef Guy is a well respected contributor in this community.

It just gets bothers me when people say things like "I have probably GIVEN AWAY more coral than you have ever purchased." There is no way to quantify that and its really just used to try to shut down any meaningful conversation.
 

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I'm broke af and it's easier for me to buy a few cheap frags than a huge colony. Also none of my tanks are big enough for enormous colonies :P
Plus if they're duncans, they usually go from 1 -> 6 heads in about 4 months for me anyway so I'm not super concerned with sourcing big colonies XD

To each their own, but I do think it's kind of insane how the prices seem to devalue super aggressively the more heads the thing has. Like the op mentioned a 20 head blasto colony goes for 12.5/head and a single head goes for 4x that much. Not in love with that, but I usually just lurk around for stuff I'd qualify as reasonably priced and snag it when I see it.
 

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