It's actually a pretty genius marketing strategy.Gasp - you mean using actual known and relatively simple science can explain what is being seen and it is not a complex system of magic invisible crystals, broken buffer systems, special magic bacteria stabilizing pH or any other of the fantastical claims that Claude Schumacher has imagined?
1-Take a product with decades of proven effectiveness and which all your competitors have a version of.
2- Add some instructions that don't add or subtract anything from the method's results.
3- Make miracle claims, give it a cool name, and say it only works with your product.
4- Profit. And when anyone disputes the claims, say "Look at the success people are having!"
