I don't think that everybody understands how hard of a problem that it is to be able to accurately test nitrate in the home with precise granularity. Study the chemistry and see if you can do better - hint: you won't be able to.
This test kit will be as good as it gets for people who need something like this. You can bet that nobody wanted to make it this hard. There is a reason why this has not happened before.
Like Lasse said, just wait until the complaints from people who nitrite in any kind of significant number (newer tanks or tanks with issues) and start their complaining or over reaction.
BTW - I think that everybody would be all over this if there was not already some swag type of kits like Salifert, and the like.
Its entirely possible that people aren't as dumb as you think they are.
Like any product, the question becomes, what does this give me that I didn't have before? Because it does cost more in terms of money and it costs considerably more in terms of effort. The latter also introduces another problem - it can make the process error prone for the average reef keeper.
Some will say accuracy. Some will say better resolution at lower levels. So on and so on. But what does that really mean in terms of what different actions an average reef keeper would take? And what does it mean in terms of better overall results for the average reef keeper? Because let's remember, Hanna doesn't make products like this just for the ultra geeks in the hobby (maybe 1 in a 100). They want to have just as good
market penetration with this product as they get with their alk and phosphate checkers.
Its clear that the process has to be complicated. If there was a simpler way to do the the test and get similar results while not exploding the cost of the checker, I am sure Hanna would have gone that direction. But you can see that there is overwhelming response by the reef community - its not that we think that the people at Hanna are stupid, its that the product that they just came out with is too complex for the average reef keeper - regardless of the reasons why it has to be complex.
And one final thought - for there to be a value proposition to the average reef keeper, the new product with its associated increased costs, need to be able to claim some form of better overall outcome. My question here is, were average reef keepers struggles really associated with lack of precision and low level resolution on nitrate tests?