So you're saying if I buy a Colorado sunburst and call it a Carolina sunburst then there's nothing wrong? Because that's what is happening.Correct me if I'm wrong, there was no mention of "lying about provenance" in the original post. Seems like the goalposts are moving here. Of course lying about the source or lineage of a coral when directly asked is shady. But buying a colony from a different vendor, chopping it up and selling frags under a made up name is marketing and part of the hobby.