Hi,
haven't written here for a longer time for a good reason, I justed wanted to see how my experiments go.
It seems that Nitrate works, but Phosphate seems a problem since the concentrations are usually very low in our marine water tanks. In general it is possible to measure, but these small values give not a sufficient accuracy.
What do you think - is Nitrate enough or is Phosphate a must-have? Maybe we start with the rest and add Phosphate later when we are OK with the results.
Furthermore I am working on getting the costs down, especially the recurring costs.
Please excuse the recent silence, just don't want to announce uncertain things.
Even when I don't comment everything: Please continue to discuss here, your thoughts and concerns are very appreciated and welcome, this helps me to develop the right product, I read all posts here.
I agree with
@WWIII that launching with "just" Nitrate first makes sense as long as adding Phosphate later is possible in a reasonable way. Presumably that would mean (for the consumer) buying a new probe for around the same cost as your other probes. Frankly that would be amazing.
From what I have seen on this and other forums, the key to a positive user reaction to such a path would be clarity and transparency. And you are obviously providing that already but it would need to be in the marketing material as well.
The way you seem to be describing the options, the best model could actually be your Doser model. Meaning you can sell a testing unit with up to four slots (as you do with dosing heads). Then sell the probes separately, including for Alkalinity. That would put you well ahead of the pack and really be a key differentiator from the other options in this
market. If that is technically feasible that would be the gold standard in this segment. I know that I would buy one.
The
market is moving quickly though, and if you have Ca, Mag, and Nitrate tests that you are happy with, and are not sure if Phosphate will work to the level you want, you may be best to move forward with that.
But if you do so I would strongly strongly recommend making sure that you are transparent about the fact that Phosphate may be coming later so that people can decide to buy now or wait. From what I have seen missing that communication can lead to a strangely strong backlash from hobbyists. Then of course you need to decide if it is worth launching a product with part of your
market holding back. I do think it makes sense to do so if you can manage the "upgrades" effectively though. From what I have seen lack of demand has not been an issue for any major new product. If anything a slower launch could be a good thing to allow for production and distribution to ramp up.
Of course,
@Matthias Gross , you know your business better than I. And
@Marco@GHLUSA and
@Vinny@GHLUSA know your North American
market well. So these are just my outside thoughts and you should only take them for what they are worth.
Cheers, Tony