I totally understand your point. I am glad that there are people in the industry like you that struggle with this. It is a strong indication that you really care about the individuals in the hobby and we definitely need people like you working to keep the industry grounded. I'm not trying to say to give in wholesale using any phycological manipulation possible to sell coral. I just wanted to provide encouragement that I don't think you are doing anything morally wrong by playing the name game. There are some tactics that are used in the industry today that I DO think are morally wrong.
I'm not naive or ignorant of why the name game exists. As a hobbyist for 50+ years and business owner for 18 years I get it. It's about marketing, drawing attention, building desirability and exclusivity, and ultimately a higher price or volume of sales. Hard core collectors and other vendors laugh at me on this subject and also at the same time buy from me to get a lot of their new releases. That's all fine, I'm not naming names nor shaming anyone. I'm an old school guy and think the name game has clouded the hobby. No longer will some folks buy a nice coral unless it's got a name. At swaps folks are constantly talking names, even though the average hobbyist hasn't a clue of which is which. So, in my little world and in my little way I push back at the mountain. Maybe I climb it or maybe it slides and crushes. So it goes!