So true, totally marketing, and brilliant at that. Like I said, pyramid scheme. "If I buy from Jim Bob's designer corals at $1500 per inch, I'll grow it out and make enough to pay for my entire tank." Problem is you're not Jim Bob and by the time you grow it out the price has dropped because a dozen or two other guys had the same idea. And beside, the $1500 frag never looked like it did in Jim Bob's photos, hahaha!