Y'all are looking way too far into this, it's just a person with a store showing you a bunch of corals for sale and if you want them you can buy them. That's it, no trickery at all.
Good perspective, Brett. I had a great time last live sale and got some insane deals. In addition to a chance to interact with new R2R members, I got acquainted with an awesome vendor here on R2R. I give a lot of business to the LFSs but the live sale interaction gave it a personal touch that I liked and wouldn't have gotten otherwise.
