Kessil, parent company DiCon Fiberoptics make great LEDs for this hobby and they aren't an aquarium company or have a great length of experience in this hobby. Same with Hanna to name a few.And as to why does it matter if a company has experience in the hobby - because it gives them important context. I would never buy the first fishing rod made by a company where the key executives don't fish. I personally believe it's relevant. That's just my opinion.