I think we’ve verified that the science is not new. We’ve provided the fully cured, Tonga branch quality information from as far back as late 80’s.
I see these work threads as more of a drive through, fast food style offering that caters to new reefers who don’t have the time or inclination for proper meal prep. All the new terminology and slogans kind of reminds me of the classic Mc Dowells scene in Eddie Murphy’s Coming To America. “They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds.”