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^ This! i couldnt agree more. i mean look at the youtube "reviewers" people are testing a product for a few days then telling everyone how awesome they are and they need get pick that item up! Oh and if you happen to want to buy that item just click the link below!The person endorsing the product is the most important part. An endorsement by someone with a great deal of experience with many competing products, success, and no financial incentive will mean the most.
Those seem to be a small fraction of what you find
What you mostly find are endorsements by people who
Are relatively inexperienced overall (first tank, 3 months old)
Have only owned the product a short period of time (can’t recommend this skimmer enough, Just came in the mail and it seems really well built)
Or lastly, people with incentive to endorse a product outside of their own enjoyment (the more we promote THIS light fixture in particular, the deeper discounts we get for using them, and the more units we will sell in our shop)
Why would you endorse a heater you don't have?I have to be extremely excited about a product to endorse it. I'm not known for blind brand loyalty. I use a Profilux controller and love it. I think an Apex is a better choice for some people. I couldn't stand my MP40 power heads but I think they are great for some systems. I've used 4 different salts and they were all fine, I only switch if I'm going to change my target Alk and Calc.
For me to endorse something it needs to be proven reliable, designed and built well, be easy to use, and have great customer service. I'm extremely excited about the new BRS heaters. They are the only heater I would recommend and I don't even have one yet. Before buying my last heaters I tried getting some from the company that makes the heaters for BRS and was going to convert them to 120V (they are German). Couldn't make it happen. I love the easy access now.
I'm a big fan of the products from Underwater Creations. I started using their Chroma product and my already fairly quickly growing tank has absolutely exploded in growth. It took less then a month to get me to justify switching from 2-part to a calcium reactor.
I have a few products from Avast and they are all top notch as is their customer service. It was a no brainer to order their calcium reactor based on the quality of the other equipment they offer. Can't wait until it arrives!
2 reasons. I've done an extensive amount of research on the company that makes them but have found the product too difficult to obtain until now. That is combined with my lack of satisfaction with any heaters currently available in the US market.Why would you endorse a heater you don't have?
I would only ever be able to endorse the product that’s good for me which would be unfair to other manufacturers, I’m only a small hobbiest but I find that I would not change any product unless it was having a obvious effect as we all know that corals only prefer a “stable” condition.Endorse - to declare one's public approval or support of.
I was thinking today about how awesome this "certain" salt has been for my reef tank recently. But then I got to thinking about the impact of endorsing a certain salt, dry goods, equipment or really anything for my reef. (I have in the past of course) In today's world of "influencers", paid advertisements, Youtube videos, forum threads, etc. sometimes it's hard to differentiate the truth from a paid spot. But there is no doubt that the best way to find good product is to learn from the reviews or endorsements of others. We should, however, be careful with what products we do endorse in the public forum as many people will undoubtedly read now and in the future.
I thought this could make for a great discussion today. So answer me this:
1. Are you careful with the products you endorse in the hobby?
2. What does it take to get an endorsement from you?