The other side of the equation is; How many of those reef oriented businesses you see on those old magazine pages are still around? I am guessing that it is very few to none. So was it poor management, margins that were too low, loss of interest or the ebb and flow of hobbyist enthusiasm? I am guessing that it is all of the above because you need success in all of the above to stay in business. We continue to see merchants come and go at about the same rate which says to me that nobody is getting rich off of us hobbyists. The key is competition and as long as BRS 9and others) can stay competitive with Amazon then we all win. It is up to us to make sure that it stays that way.